Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Microsoft Advertising and Criteo

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Analytics collected directly

      Personal Data: Tracker; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Commercial affiliation

    • Awin

      Personal Data: Trackers; Usage Data

    • Trovaprezzi.it

      Personal Data: Trackers

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; Tracker

    • Contact form

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Tracker; Usage Data

    • Vimeo video

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Klarna

      Personal Data: billing address; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Amazon Payments

      Personal Data: billing address; email address; first name; last name; password; payment info; phone number; purchase history; shipping address; Tracker; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Stripe

      Personal Data: billing address; email address; first name; last name; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: Trackers

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS) and Algolia

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Sentry and Datadog

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Google+ +1 button and social widgets, Facebook Like button and social widgets and X Post button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: Tracker

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address

    • Trustpilot Automatic Feedback Service

      Personal Data: email address; first name

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Marketing

    • Informativa ex art. 13 D.Lgs. 196/2003

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Google OAuth, X OAuth and Instagram Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; first name; last name; password

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Tracker; Usage Data

    • Criteo Dynamic Retargeting and Adobe Audience Manager

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Loyalty Program “50 ml Airlines”

    Participation in the “50 ml Airlines” loyalty programme is governed by the relevant Terms and Conditions available at the following link:
    English (US) - https://50-ml.com/loyalty-program-terms-conditions
    English (UK) - https://50-ml.co.uk/loyalty-program-terms-conditions
    English (EU) - https://50-ml.eu/loyalty-program-terms-conditions
    
    For the purpose of managing the Programme and providing the related services and benefits, the Data Controller processes the User’s personal data as set out below.
    
    This service allows the User to participate in the “50 ml Airlines” loyalty programme, which involves the allocation of points, achievement of levels, and access to specific benefits based on purchases made or certain actions performed (for example, posting reviews or subscribing to the newsletter).
    
    Personal Data Processed
    
    To manage the Programme, the Controller processes the personal data necessary for its performance, such as: identification data (name, surname, email address), account data, purchase history, actions generating points, points balance, level achieved, benefits obtained, and—if provided—the date of birth for the allocation of the birthday gift.
    
    Purpose of Processing
    
    The User’s Personal Data is processed for the following purposes:
    
    management of Programme membership, allocation and updating of points, determination of the level achieved, assignment of benefits and management of User requests (e.g., assistance or withdrawal from the Programme);
    
    sending of communications related to the Programme (e.g., point accrual or expiry, level upgrades or downgrades, benefit allocation, Programme or Terms and Conditions updates);
    
    use of data in aggregate or anonymous form for internal statistical or analytical purposes and for improvement of the Programme and related services;
    
    sending of promotional communications regarding the Controller’s products, services, offers or initiatives, via the channels for which the User has given marketing consent;
    
    communication of data, to the necessary extent, to partner companies of the Controller for the purpose of sending promotional communications by such third parties, subject to the User’s specific consent;
    
    compliance with legal obligations and protection of the Controller’s rights (e.g., handling of complaints, prevention or detection of misuse or fraudulent use of the Programme, defence in legal proceedings).
    
    Legal Basis for Processing
    
    For purposes (a), (b), and (c): performance of a contract (participation in the loyalty programme) pursuant to Article 6(1)(b) GDPR.
    
    For purposes (d) and (e): User consent pursuant to Article 6(1)(a) GDPR.
    
    For purpose (f): compliance with legal obligations (Article 6(1)(c) GDPR) and/or the Controller’s legitimate interest (Article 6(1)(f) GDPR).
    
    Consequences of Failure to Provide Data or Consent
    
    Providing the data required to participate in the Programme is optional, but failure to provide them will make it impossible to join or benefit from the related services and advantages.
    Consent for marketing purposes referred to in points (d) and (e) is optional; failure to provide or later withdrawal of such consent does not affect participation in the Programme but will solely prevent the receipt of promotional communications through the channels and/or from the subjects for which consent has been denied or withdrawn.
    
    Data Retention Period
    
    Personal Data processed for participation in the Programme will be retained for the entire duration of the User’s membership and thereafter for as long as necessary to comply with legal obligations or for the protection of the Controller’s rights.
    
    Data used for statistical purposes will be processed only in aggregated or anonymised form.
    Data processed for marketing and/or third-party promotional communications will be retained until withdrawal of consent by the User, except for any further retention necessary for defence in court.
    
    The User may withdraw from the Programme or revoke marketing consents at any time, in accordance with this privacy policy and/or the Programme Terms and Conditions.

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on Users, is taken solely by technological means, without any human intervention. This Website may use the Users' Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between Users and Owner, or on the basis of the Users' explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind automated decision-making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of Users' failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the Users' rights and the means to exercise them, Users are invited to consult the section of this document relating to the rights of Users.

  • Personal Data collected through sources other than the User

    The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • The Service is directed to children under the age of 13

    This Website is directed to children under the age of 13. It doesn't require the child to disclose any more information than is reasonably necessary to participate in its activity.
    Parents may review the personal information about their child collected by this Website - if any - outlined in the rest of this policy, ask for its deletion and request any further collection or use to be omitted by contacting the Owner. Parents may also agree to the collection and use of their child’s information, but still not allow disclosure to third parties, unless disclosure is integral to the Service.

Contact information

• • Owner and Data Controller

    Fast Ventures SrL, Via Paolo Pallia 3, 20139, Milano, Italia

    Owner contact email: info@50-ml.com