Privacy Policy of XALT

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Thirdpresence

        Personal Data: Cookies; Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address; first name; last name

      • LinkedIn conversion tracking (LinkedIn Insight Tag)

        Personal Data: device information; Trackers; Usage Data

      • X Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Hotjar Form Analysis & Conversion Funnels

        Personal Data: Trackers; Usage Data

      • LinkedIn Ads and Facebook Lookalike Audience

        Personal Data: Tracker; Usage Data

      • Outbrain conversion tracking (Outbrain pixel)

        Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

      • Outbrain

        Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Analytics

      • Google Analytics (Universal Analytics), HubSpot Analytics, Matomo and Google Analytics (Universal Analytics) with anonymized IP

        Personal Data: Cookies; Usage Data

      • Meta Events Manager

        Personal Data: browser information; gender; IP address; page views; Usage Data; User ID

      • LeadLander

        Personal Data: Trackers; Usage Data

      • Matomo Cloud

        Personal Data: Trackers

    • Building and running this Website

      • WordPress (self-hosted)

        Personal Data: Data communicated while using the service

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; phone number

      • Mailing list or newsletter

        Personal Data: email address; first name; last name

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Font Awesome

        Personal Data: Usage Data

    • Handling productivity related activity

      • Google Workspace

        Personal Data: company name; email address; first name; last name

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • LinkedIn button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: address; first name; last name

    • Managing data collection and online surveys

      • Elementor Form widget

        Personal Data: company name; email address; first name; last name; phone number; username

    • Remarketing and behavioral targeting

      • LinkedIn Website Retargeting and Facebook Remarketing

        Personal Data: Tracker; Usage Data

      • Facebook Custom Audience

        Personal Data: email address; Tracker

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

      • Segment

        Personal Data: Data communicated in order to use the Service; Trackers; various types of Data as specified in the privacy policy of the service

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      XALT Business Consulting GmbH

      Tomannweg 3, 
81673 München

      Telefon: +49 89 416124240

      Telefax: +49 89 416124249

      Owner contact email: info@xalt.de