Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Thirdpresence

      Personal Data: Cookies; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • X Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • LinkedIn Ads and Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Outbrain

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • Analytics

    • Google Analytics (Universal Analytics), HubSpot Analytics, Matomo and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Cookies; Usage Data

    • Meta Events Manager

      Personal Data: browser information; gender; IP address; page views; Usage Data; User ID

    • LeadLander

      Personal Data: Trackers; Usage Data

    • Matomo Cloud

      Personal Data: Trackers

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

  • Handling productivity related activity

    • Google Workspace

      Personal Data: company name; email address; first name; last name

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: address; first name; last name

  • Managing data collection and online surveys

    • Elementor Form widget

      Personal Data: company name; email address; first name; last name; phone number; username

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

    • Segment

      Personal Data: Data communicated in order to use the Service; Trackers; various types of Data as specified in the privacy policy of the service

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    XALT Business Consulting GmbH

    Tomannweg 3, 
81673 München
    
    Telefon: +49 89 416124240

    Telefax: +49 89 416124249

    Owner contact email: info@xalt.de