Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads Audience Expansion and Google Ads Optimized Targeting

      Personal Data: interests

    • Google Ads Customer Match

      Personal Data: country; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Ads Smart Bidding

      Personal Data: device information; geographic position; language; referral URL; search history

    • Meta Lookalike Audience, Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Meta Events Manager

      Personal Data: browser information; clicks; country; Data communicated while using the service; Trackers

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; layout details; mouse movements; positional information; scroll-to-page interactions; Trackers

  • Hosting and backend infrastructure

    • Microsoft Azure

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Smart Paws GmbH
    t/a Trupanion
    Gutenbergstraße 3
    23611 Bad Schwartau

    Owner contact email: dataprotection@trupanion.eu