Privacy Policy of

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Analytics

      • Google Analytics (Universal Analytics) and Wordpress Stats

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; last name; phone number

      • Phone contact

        Personal Data: phone number

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Instagram widget, YouTube video widget, Vimeo video and Google Maps widget

        Personal Data: Cookies; Usage Data

    • Handling payments

      • Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

    • Location-based interactions

      • Geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: email address

    • Managing support and contact requests

      • Freshdesk

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

        Personal Data: Cookies; Usage Data

    • SPAM protection

      • Akismet

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

    • SevenRooms

      This type of service allows this website to secure the desired reservations. Additionally, if the user has given permission to Inception Group to send emails to that user's address, Inception Group may then contact the client with special announcements or offers. If permission is not given, the user's email address will not be passed on to Inception Group.
      As a SevenRooms provider, Inception Group want to provide you with the best possible service so that you will visit them again. Inception Group may use its SevenRooms System to take note of your special requests, allergies, special occasions or other pertinent information that will help them serve you better during your next visit. If Inception Group chooses to note your preferences, that information may be typed into its SevenRooms System manually just as a provider might write a note on an index card. This data belongs to Inception Group, since it is a product of their relationship with you. SevenRooms does not access or use this information, and it is not shared with any other SevenRooms provider or third party, other than, perhaps, a provider under the same ownership. SevenRooms does create backup copies of all information stored on the SevenRooms System for Inception Group, to assist in the restoration process in the event of data loss.
      SevenRooms will never sell, rent, loan or otherwise distribute any of your personal information (including but not limited to your name, email address, phone number or any other identifiable information about you) to any third party without your prior expressed written consent, although SevenRooms will pass certain information on to Inception Group.
      SevenRooms does use aggregate data (based partly on IP addresses of website visitors) collected through its website to analyse website usability, system performance and usage trends. While this data, in its aggregate form only, may be shared with third parties with whom SevenRooms works to analyse it, the data will only be shared under the strictest terms of confidentiality and will never contain any personally identifiable information pertaining to any user of the SevenRooms Website.
      Notwithstanding anything to the contrary in this privacy policy, SevenRooms may be required to disclose user and personal information in response to inquiries by formal law enforcement, or in cases permitted by the United State's CAN-SPAM Act of 2003 (CAN-SPAM), the European Union's Safe Harbor Provisions ("Safe Harbor"), Japan's Personal Information Protection Act ("PIPA"), or other related privacy laws and regulations.

    • Managing contacts and sending messages

      Propeller Communications LTD ("Propeller")
      Propeller provides an email service, automation and marketing platform.
      Personal Data collected: email address, first name, surname, phone number, date of birth and booking information and purchase history.

    • Inception Group App

      Inception Group App
      Inception Group mobile application is owned and operated by Inception Ventures Group Ltd, who are the controller of all stored data.
      PepperHQ Ltd operate as a processor of data for Inception Group App.
      This policy, together with our MOBILE APP TERMS OF USE, explain how we may use information we collect about you, as well as your rights over any personal information we hold about you. Please read this policy and our MOBILE TERMS OF USE carefully.
      We collect information about you when you:
      register to use Inception Group App;
      attempt to check in to our stores;
      register your debit or credit card details;
      upload a profile photo, and
      use the payments facility in Inception Group App to pay for your purchase.
      This information is collected, stored and processed under Article 6(1)(b) of the GDPR, “processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract" i.e. We need this data for you to be able to use the App for its primary purposes.
      Collecting personal information in Inception Group App (name, email address, date of birth) helps us to better understand what you need from us.

      We use your information to:
      improve the functionality and performance of Inception Group App;
      personalize our services to you;
      tell you about important changes to Inception Group App and related services, and
      manage promotions, competitions, customer surveys and questionnaires.

      Your personal information is safe with us and will never be released to third party companies for marketing purposes.
      Inception Group App captures your geographic location when you attempt to "check in" to one of our stores. We do this to identify which store you are in or near to allow you to pay using Inception Group App, and to provide an enhanced visitor experience (for example, through digital loyalty cards). We will only capture this information with your consent. Inception Group App also captures basic usage metrics to help us identify any problems and to make improvements in the future. These metrics also help us understand how people use Inception Group App and how many people use the different functions within Inception Group App.
      Your contact details and personal information may be used to send direct marketing messages to you via your contact details provided. This is done only with your explicit consent, which can be withdrawn at any time from the MyAccount; options within the app. You may refuse consent for marketing messages without detriment to any other areas of functionality within the app.
      We provide enhanced store visit experiences when you choose to pay using Inception Group App. You may prevent Inception Group App from accessing your devices location services, or turn off the location services of your Mobile Device. Doing so will impact the capability of Inception Group App and prevent you from enjoying an enhanced experience.
      Data you share with us (Including information you give us when signing up, and information which is shared automatically, such as Device ID, and IP address)
      We use this data to log you in to Inception Group App and it helps us understand our customers better and present you with appropriate offers and promotions. Your data is stored in an encrypted database and transferred over a secure network connection. You decide which data you do and do not share with us. If you ask us to, we will update, correct or delete any data which you give to us.
      Your card details are not stored on Inception Group App and they are only used in accordance with your payment instructions. Your card details are stored with our payment gateway partner - Judopay - who are a Level 1 certified PCI-DSS Service Provider. You have to use the payments facility within Inception Group App to pay for your purchase through the app.
      Your profile photo is used in store to verify your identity. If you ask us to, we will update, correct or delete your profile photo. However, you must have a profile photo if you wish to use Inception Group App to pay for your purchases in-store.
      We use your purchase history to provide personalized offers and analyse which products and rewards are most likely to interest you.
      Your data is stored in an encrypted database and transferred over secure network connections. We will store your information for as long as your account exists in Inception Group App. If your user account is entirely inactive for a period of 12 months or more, we will delete your account. If you ask us to, or if you delete your account, we will delete the information linked to your account which can identify you personally, including your profile photo and personal details.

      You may ask us, at any time, to provide to you confirmation that your data is being processed and access to your personal data. This will generally be provided within 7-21 working days.
      If you agree, we may contact you:
      with offers and information about Inception Group products or services.
      for customer research, e.g. to help improve our service.
      You can ask us to stop contacting you for marketing and/or research purposes by following the instructions in any such communication or by emailing us at

      We will never disclose your information to anyone outside of Inception Ventures Group Ltd except:
      Where we have your consent
      Where we are required or permitted to do so by law
      To other companies who provide a service to us as a processor under the terms of this privacy policy
      To any successors in title to our business.

      If we ever transfer your personal information to countries outside the European Economic Area we will ensure that appropriate security measures are taken.
      To obtain a copy of the information we hold about you, email us at Please confirm any details to help us identify and locate your information. If any of the details are incorrect, let us know and we will amend them.
      This policy replaces all previous versions and is correct as of November 2019. We reserve the right to change the policy at any time.
      If you have any queries, please contact us at

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

    • Owner and Data Controller

      Robin Kay
      Inception Ventures Group Ltd
      66 Wilton Road SW1V 1DE

      We value your privacy at Inception Group, and we are committed to making it as easy and transparent for you to manage and understand how we use your data. In line with GDPR regulations concerning data protection, Inception Group’s privacy policy below outlines how we collect, store and process your data. It also describes the choices available to you regarding our use of your personal information, and how you can access and update this information. If you have any questions, comments or complaints, or if you would like to request copies of your data, delete or opt out of all data services, please contact:

      Full details are found below but in brief:

      What we collect:
      Email address
      Phone number
      Visit and purchase history
      Website data
      App data

      How we collect information about you
      The information you provide when contacting us via email, app, phone or through our website
      The information you provide when using third party suppliers to make a reservation
      The information you provide when contacting us through social media
      Information collected through use of our website and app

      We use your information to:
      Carry out our obligations arising from any contract or agreement made between you and us
      To improve and personalise your guest experience
      Keep you informed of events and experiences we think you may be interested in
      Administer our site and for internal operations such as troubleshooting, data analysis and to keep our site safe and secure
      For security purposes

      Where our processing is based on legitimate interests as described above these legitimate interests are to make sure you receive updated information on Inception group's business activities. Where you have previously used our services or expressed an interest in us we consider you have a legitimate interest in our business.

      Sharing your information.
      We will never share or sell your information with a third party.

      Where you are one of our clients, or have agreed to be contacted for marketing purposes we may use your details to contact you from time to time concerning events and promotions from Inception Group. You can unsubscribe at any time and details of how to unsubscribe will be included in each electronic mail we send you.
      You also have the option of unsubscribing at anytime thereby disabling any such further communication by emailing your request to

      Your rights
      At anytime you have the right to:
      To request access to or a copy of any data we hold about you
      To ask us to delete your personal data
      To withdraw consent to our processing of your personal data
      To ask us to start or stop sending you marketing messages
      To restrict processing of your personal data
      Any request must be made in writing to and we will respond within one month in line with the relevant legislation
      Owner contact email:

      Owner contact email: