Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Google Ad Manager and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics (Universal Analytics) with anonymized IP, Analytics collected directly, HubSpot Analytics, Matomo and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: Trackers

  • Collection of privacy-related preferences

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • YouTube IFrame Player

      Personal Data: User ID

    • Google Fonts, Google Maps widget, Instagram widget and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • GetButton.io

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • MailUp

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; Trackers; Usage Data; username; various types of Data

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Registration and authentication

    • Direct registration and profiling

      Personal Data: billing address; country; county; date of birth; email address; first name; gender; geographic position; house number; language; last name; password; phone number; physical address; prefix ; profession; profile picture; shipping address; state; Tax ID; Trackers; Usage Data; username; various types of Data; VAT Number; ZIP/Postal code

  • Remarketing and behavioral targeting

    • TikTok Remarketing

      Personal Data: Trackers

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM and HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Istituto Modartech Srl - Viale Rinaldo Piaggio 7 - 56025 Pontedera (PI)

    Owner contact email: info@modartech.com