Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: User Timeline Posts Access

  • Advertising

    • Meta ads conversion tracking (Meta pixel), Hotjar Form Analysis & Conversion Funnels and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience

      Personal Data: Cookies; Usage Data

    • Google AdSense

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics and Wordpress Stats

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: company name; email address; first name; last name; phone number

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: email address; first name; last name; phone number

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • YouTube video widget and Google Maps widget

      Personal Data: Cookies; Usage Data

    • Font Awesome

      Personal Data: Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Cookies; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Cookies; Data communicated while using the service; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Cookies; Usage Data; various types of Data

  • Managing contacts and sending messages

    • SendinBlue Email

      Personal Data: Cookies; email address; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: Cookies; Data communicated while using the service

    • Hotjar surveys

      Personal Data: Data communicated while using the service

  • Registration and authentication

    • Facebook Authentication and WordPress.com Single Sign On

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Remarketing and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • SendinBlue Marketing Automation

      Personal Data: Cookies; email address; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • SEMRUSH CY LTD

    SEMrush is a web analysis service provided by SEMRUSH CY LTD (“SEMrush”). SEMrush utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
    SEMrush may use the Data collected to contextualize and personalize the ads of its own advertising network.
    Personal Data collected: Cookies and Usage Data.
    
    Place of processing: privacy-policy

Contact information

• • Owner and Data Controller

    Sytec S.r.l. - Via della Libertà, 1 - 31050 Ponzano Veneto, Treviso (Italy)

    Owner contact email: info@sytecgroup.com