Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Stripe account access

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Advertising

    • Meta ads conversion tracking (Meta pixel), X Ads conversion tracking and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Go Squared, Google Analytics (Universal Analytics) and Heap Analytics

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address

    • Mailing list or newsletter

      Personal Data: email address; first name

  • Content commenting

    • Disqus

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Handling payments

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

  • Registration and authentication

    • YouTube OAuth and Adherence to the Google API Services User Data Policy and Limited Use Requirements

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Meta Custom Audience and X Custom Audiences

      Personal Data: Cookies; email address

    • Facebook Remarketing, X Ads remarketing and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

  • User database management

    • Intercom

      Personal Data: Data communicated while using the service; email address; Trackers; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    HelpShelf. 2133 Southend dr. STE 301, Charlotte, NC 28203

    Owner contact email: privacy@helpshelf.co