Privacy Policy of mrsystem.co.uk

This Website collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Facebook Lookalike Audience and Google Ad Manager

        Personal Data: Cookies; Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address; first name; last name

    • Analytics

      • Google Analytics, Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels, LinkedIn conversion tracking, Twitter Ads conversion tracking, Heap Analytics and Improvely

        Personal Data: Cookies; Usage Data

    • Backup saving and management

      • Vaultpress

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Commercial affiliation

      • Amazon Affiliation and ShareAsale

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; last name; phone number

      • Phone contact

        Personal Data: phone number

      • Mailing list or newsletter

        Personal Data: company name; email address; first name; last name; phone number

    • Content commenting

      • Disqus

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Font Awesome

        Personal Data: Usage Data

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Maps widget, JWPlayer widget, Wistia widget and YouTube video widget

        Personal Data: Cookies; Usage Data

      • Gravatar

        Personal Data: email address; Usage Data

    • Handling payments

      • GoCardless, PayPal and Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Payment by bank transfer

        Personal Data: address; company name; first name; last name; payment data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • iubenda Consent Solution

        Personal Data: Data communicated while using the service

    • Interaction with data collection platforms and other third parties

      • Hotjar Recruit User Testers

        Personal Data: Cookies; Usage Data; various types of Data

      • ActiveCampaign widget

        Personal Data: address; company name; date of birth; email address; first name; gender; last name; phone number; profession; Usage Data; username

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, Pinterest “Pin it” button and social widgets, Twitter Tweet button and social widgets and LinkedIn button and social widgets

        Personal Data: Cookies; Usage Data

      • YouTube button and social widgets

        Personal Data: Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: Cookies; Data communicated while using the service; Usage Data

      • Drift Widget

        Personal Data: Cookies; Data communicated while using the service; Usage Data; various types of Data as specified in the privacy policy of the service

      • ActiveCampaign site messages

        Personal Data: Cookies; Data communicated while using the service; email address; Usage Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Cookies; Usage Data; various types of Data

    • Managing contacts and sending messages

      • ActiveCampaign Text Message and SMS Marketing

        Personal Data: company name; first name; last name; phone number

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: address; company name; Cookies; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; phone number; profession; state; website

    • Registration and authentication

      • Direct registration

        Personal Data: address; billing address; budget; city; company name; country; county; data relating to the point of sale; date of birth; email address; field of activity; first name; gender; house number; last name; number of employees; phone number; profession; profile picture; shipping address; state; Twitter handle; username; various types of Data; website; workplace; ZIP/Postal code

      • Facebook Authentication and Google OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Custom Audience and Twitter Tailored Audiences

        Personal Data: Cookies; email address

      • Facebook Remarketing, Google Ads Remarketing, Google Ad Manager Audience Extension, AdRoll, Google Signals, LinkedIn Website Retargeting, Remarketing with Google Analytics and Twitter Remarketing

        Personal Data: Cookies; Usage Data

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • SPAM protection

      • Akismet

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Segment and Google Tag Manager

        Personal Data: Cookies; Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • User database management

      • Intercom

        Personal Data: Cookies; email address; Usage Data; various types of Data as specified in the privacy policy of the service

      • Pipedrive

        Personal Data: various types of Data as specified in the privacy policy of the service

      • FullContact

        Personal Data: company name; date of birth; Email; first name; gender; last name; various types of Data as specified in the privacy policy of the service

      • ActiveCampaign

        Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Push notifications

      This Website may send push notifications to the User.

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing. To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.
    • Personal Data collected through sources other than the User

      The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

Contact information

    • Owner and Data Controller

      David Mason
      AdFuse Ltd,
      Alpha works, Alpha Tower,
      Suffolk Street Queensway,
      Birmingham, West Midlands
      B1 1TT
      United Kingdom

      Owner contact email: privacy@mrsystem.co.uk