Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Ad Manager, Google AdSense, Facebook Lookalike Audience and Google Ads Similar audiences

      Personal Data: Cookies; Usage Data

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Google Analytics, Google Analytics with anonymized IP, HubSpot Analytics and Wordpress Stats

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: city; company name; Cookies; country; date of birth; email address; last name; phone number; profession; state; Usage Data; website

    • Contact form

      Personal Data: address; county; email address; field of activity; first name; last name; various types of Data

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; last name; website

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Usage Data

    • Fonts.com Web Fonts and Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Gravatar

      Personal Data: email address; Usage Data

    • Google Maps widget, Instagram widget and YouTube video widget

      Personal Data: Cookies; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: Cookies; email address; first name; last name; phone number; Usage Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Facebook Like button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

    • Mailchimp

      Personal Data: address; country; email address; first name; last name; phone number; Usage Data; various types of Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ad Manager Audience Extension, Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Personal Data collected through sources other than the User

    The Owner of this Application may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

Contact information

• • Owner and Data Controller

    Swiss School of Management
    Via Pellandini 4
    6500 Bellinzona, Switzerland

    Owner contact email: serena.magnanti@ssm.swiss