Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience, Google Ads Similar audiences, LinkedIn Ads and Microsoft Advertising

      Personal Data: Tracker; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag) and Pinterest Conversion Tag

      Personal Data: device information; Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Pinterest Ads

      Personal Data: device information; email address; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Analytics

    • Google Analytics, Google Analytics with anonymised IP, HubSpot Analytics, Wordpress Stats and Matomo

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Tracker

    • iubenda Cookie Solution

      Personal Data: Tracker

  • Connecting Data

    • Zapier

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; first name; last name; phone number; profession; state; Tracker; Usage Data; User ID; various types of Data; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Maps widget, YouTube video widget, Video Vimeo and Google Fonts

      Personal Data: Tracker; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Tracker; Universally unique identifier (UUID); Usage Data

    • YouTube Data API

      Personal Data: Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; email address; first name; last name; password; payment info; phone number; Tracker; Usage Data; username; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Tracker; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • PayPal button and widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

    • Mailchimp

      Personal Data: company name; country; Data communicated while using the service; email address; first name; last name; phone number; Tracker; Usage Data; various types of Data

    • SendinBlue SMS

      Personal Data: phone number; Trackers; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: city; email address; first name; last name; phone number

    • Google Forms

      Personal Data: answers to questions; city; contact info; country; date of birth; email address; first name; language; last name; phone number; profession

    • Hotjar surveys

      Personal Data: email address; first name; last name

  • Platform services and hosting

    • WordPress.com

      Personal Data: Data communicated while using the service; device information; email address; first name; last name; phone number; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Log In with PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • Facebook Remarketing, Google Ads Remarketing, LinkedIn Website Retargeting and Remarketing with Google Analytics

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: company name; country; Current City; email address; first name; last name; phone number; profession; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: city; company name; country; date of birth; email address; first name; last name; phone number; profession; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • SendinBlue Marketing Automation

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    IADA Srl
    Via Pisa 5/D
    10152 Torino
    Italia

    Owner contact email: info@iaad.it