Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Meta Lookalike Audience

      Personal Data: Cookies; Usage Data

  • Analytics

    • Google Analytics and Analytics collected directly

      Personal Data: Cookies; Usage Data

    • Matomo

      Personal Data: IP address; Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; device information; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; email address; first name; last name; phone number; various types of Data

    • Mailing list or newsletter

      Personal Data: email address

  • Displaying content from external platforms

    • Google Maps widget, Instagram widget, Google Calendar widget and Google Programmable Search Engine

      Personal Data: Cookies; Usage Data

    • Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; payment info; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; device information; diagnostic events; interaction events; mouse movements; page events; scroll-to-page interactions; session duration; Trackers

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address

  • Interaction with external social networks and platforms

    • Google+ +1 button and social widgets, Twitter Tweet button and social widgets, Facebook Like button and social widgets and AddToAny

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Campaign Monitor and Mailchimp

      Personal Data: email address

    • GetResponse

      Personal Data: email address; first name

  • Platform services and hosting

    • PrestaShop

      Personal Data: email address; first name; last name; phone number; various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics and Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • LinkedIn Website Retargeting

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • Intercom

      Personal Data: Data communicated while using the service; email address; Tracker; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Casa del Caffè Vergnano S.p.A.
    S.S. Torino-Asti, km 20 – 10026 Santena (TO) Italia

    Owner contact email: italia@caffevergnano.com