Privacy Policy of merchandisingplaza

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Access to third-party accounts

      • Facebook account access

        Permissions: Chat; Friends' About Me; Likes

    • Advertising

      • Zanox, Microsoft Advertising and Facebook Lookalike Audience

        Personal Data: Cookies; Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Query Click and Wagawin

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics and Facebook Ads conversion tracking (Facebook pixel)

        Personal Data: Cookies; Usage Data

      • Microsoft Advertising Universal Event Tracking

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

      • Google Ads conversion tracking and Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers

    • Commercial affiliation

      • Awin

        Personal Data: Cookies; Usage Data

    • Communication

      • Newsletter

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; last name; phone number

      • Mailing list or newsletter

        Personal Data: email address

    • Content commenting

      • Comment system managed directly

        Personal Data: email address; username

      • Facebook Comments

        Personal Data: Cookies; Usage Data

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Trackers; Usage Data

    • Displaying content from external platforms

      • Font Awesome

        Personal Data: Usage Data

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Handling payments

      • Gestpay Banca Sella, SOFORT and PayPal

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Scalapay and Satispay

    • Hosting and backend infrastructure

      • Microsoft Azure

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Google+ +1 button and social widgets, Facebook Like button and social widgets, Twitter Tweet button and social widgets, Pinterest “Pin it” button and social widgets, LinkedIn button and social widgets and AddThis

        Personal Data: Cookies; Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: About Me; Cookies; Data communicated while using the service; Usage Data

    • Location-based interactions

      • Geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • MailUp

        Personal Data: email address

      • Mailjet

        Personal Data: company name; country; email address; first name; username

    • Managing data collection and online surveys

      • Facebook lead ads

        Personal Data: address; city; Cookies; country; email address; first name; gender; last name; phone number; ZIP/Postal code

    • Registration and authentication

      • Facebook Authentication and Windows Live Connect

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Google Ads Remarketing and Facebook Remarketing

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • BlueKnow

        Personal Data: email address; first name; product interaction

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Trusted Shops

      Integration of Trusted Shops Trustbadge
      In order to make all reviews available to customers, Trusted Shops Trustbadge is implemented on our website.
      This is in order to safeguard our legitimate interest in optimising the marketing activities of our products, which is a key element in the general evaluation of priorities. Trustbadge and the services it advertises are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln.
      When you connect to Trustbadge, the server automatically stores a so-called log file containing, for example, the name of the file requested, your IP address, the date and time of the visit, the amount of data transmitted and the provider used (access data) and documents the request. All access data are not analyzed, but deleted within seven days of the end of your visit to the site

      Additional personal data will only be transferred to Trusted Shops if, at the end of an order, you have chosen to use Trusted Shops products or have already registered for such use. In this case, the existing contractual agreement between you and Trusted Shops applies.

      At the end of the purchase, you will receive an email asking you to let us know what you think about our service. It is very important for us to know your opinion, so we hope you will find the time to share your feedback with us. If, however, you do not wish to receive our request, please send us an email at service@trustedshops.it

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

    • Owner and Data Controller

      Upsystems SpA, Vico Capurso n.5 – 70126 Bari

      Owner contact email: privacy@upcommerce.com