Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience and LinkedIn Ads

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; county; email address; first name; last name; phone number; Trackers; Usage Data; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; country; county; email address; first name; last name; phone number; Trackers; Usage Data; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts, YouTube video widget and Font Awesome

      Personal Data: Trackers; Usage Data

    • YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID; username

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: city; company name; Data communicated while using the service; email address; first name; last name; phone number; Trackers; Usage Data; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Signals, Facebook Remarketing, Remarketing with Google Analytics, Google Ads Remarketing and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    FERTIL s.r.l.
    Via Ninola, 34 24050
    CALCINATE (Bergamo)

    Owner contact email: info@fertil.it