Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Criteo, AppNexus and Google AdSense

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

    • Video Dyntube and Doofinder

  • Handling payments

    • Adyen

      Personal Data: payment info; Trackers; Usage Data

  • Registration and authentication provided directly by www.mou-online.com

    • Direct registration

      Personal Data: billing address; email address; first name; last name; password; physical address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by www.mou-online.com depends on the payment system used.

Contact information

• • Owner and Data Controller

    Artcrafts International S.p.A.
    Via Datini 44, 50126 - Firenze

    Owner contact email: info@artcrafts.it