Personal Data processed for the following purposes and using the following services:

• • Advertising

    • X Ads conversion tracking, Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Wordpress Stats

      Personal Data: Trackers; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Trackers

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Collection of privacy-related preferences

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address; first name; last name; phone number

  • Displaying content from external platforms

    • YouTube IFrame Player and YouTube Data API

      Personal Data: Trackers

    • YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Stripe and PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Smartlook and Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Direct marketing via popups

      Personal Data: various types of Data

    • MailerLite widget

      Personal Data: email address; first name; last name

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Facebook Like button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with online survey platforms

    • Wirdget survey.zoho.eu

  • Managing contacts and sending messages

    • MailerLite

      Personal Data: email address; first name; last name

  • Managing landing and invitation pages

    • MailerLite Landing Pages

      Personal Data: email address; Trackers; Usage Data

    • Carrd.co pages

  • Platform services and hosting

    • WordPress.com

      Personal Data: email address; first name; last name

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; first name; last name

  • Remarketing and behavioural targeting

    • Facebook Remarketing, Google Ad Manager Audience Extension, Remarketing with Google Analytics, Google Ads Remarketing, Twitter Remarketing and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: email address; Trackers

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Social features

    • Inviting and suggesting friends

      Personal Data: various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Preference Cookies

    Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

  • localStorage

    localStorage allows this Website to store and access data right in the User's browser with no expiration date.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • sessionStorage

    sessionStorage allows this Website to store and access data right in the User's browser. Data in sessionStorage is deleted automatically when the session ends (in other words, when the browser tab is closed).

Contact information

• • Owner and Data Controller

    Michele Ferro
    www.micheleferro.net

    Owner contact email: dialogue@micheleferro.net