Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising

      Personal Data: Cookies; Usage Data

  • Analytics

    • Google Analytics and Analytics collected directly

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • YouTube video widget

      Personal Data: Cookies; Usage Data

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • The Service is not directed to children under the age of 13

    Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

Contact information

• • Owner and Data Controller

    Empire West Inc.
    PO Box 511
    Graton, CA 95444
    USA

    Owner contact email: privacy@opticspackaging.com