Personal Data processed for the following purposes and using the following services:

• • Advertising

    • X Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

  • Backup saving and management

    • Sectigo CodeGuard

      Personal Data: email address

  • Communication

    • Zoom and DocSend

  • Connecting Data

    • Zapier

      Personal Data: Tracker

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: country; email address; first name; last name; Tracker

    • Contact form

      Personal Data: email address; first name; last name; various types of Data

  • Displaying content from external platforms

    • YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service

    • Video Vimeo

      Personal Data: Tracker; Usage Data

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling activities related to productivity

    • Gmail

      Personal Data: Data communicated while using the service; email address

    • Asana

      Personal Data: city; country; Data communicated while using the service; email address; first name; last name; profession; screenshots; Usage Data; username; ZIP/Postal code

  • Handling payments

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Tracker; various types of Data as specified in the privacy policy of the service

    • PayPal

      Personal Data: email address; first name; last name; payment info; purchase history; various types of Data as specified in the privacy policy of the service

    • Recurly

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; Tracker; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • GetSiteControl Chat Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with support and feedback platforms

    • Front

  • Managing contacts and sending messages

    • Sendgrid

      Personal Data: email address; first name; last name; Tracker; username

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Managing support and contact requests

    • Slack

  • Managing web conferencing and online telephony

    • Livestorm

      Personal Data: Data communicated while using the service; email address; first name; last name; Trackers; Usage Data

  • Platform services and hosting

    • Webflow

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Schema App

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting, Twitter Remarketing and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Twitter Tailored Audiences and Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN

      Personal Data: Usage Data

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

    • MemberMouse

    • HubSpot CRM

      Personal Data: email address; first name; last name; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Option Alpha, 360 Central Ave, Suite 800, St. Petersburg, FL 33701

    Owner contact email: team@optionalpha.com