Privacy Policy of Option Alpha

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • X Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

        Personal Data: Trackers; Usage Data

      • Facebook Lookalike Audience

        Personal Data: Tracker; Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address; first name; last name

    • Analytics

      • Google Analytics

        Personal Data: Tracker; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Communication

      • Zoom and DocSend

    • Connecting Data

      • Zapier

        Personal Data: Tracker

    • Contacting the User

      • VWO Pushcrew

      • Mailing list or newsletter

        Personal Data: country; email address; first name; last name; Tracker

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Tracker; Usage Data

    • Displaying content from external platforms

      • YouTube IFrame Player

        Personal Data: Data communicated in order to use the Service

      • Video Vimeo

        Personal Data: Tracker; Usage Data

    • Handling activities related to productivity

      • Gmail

        Personal Data: Data communicated while using the service; email address

      • Asana

        Personal Data: city; country; Data communicated while using the service; email address; first name; last name; profession; screenshots; Usage Data; username; ZIP/Postal code

    • Handling payments

      • Stripe

        Personal Data: billing address; email address; first name; last name; payment info; purchase history; Tracker; various types of Data as specified in the privacy policy of the service

      • PayPal

        Personal Data: email address; first name; last name; payment info; purchase history; various types of Data as specified in the privacy policy of the service

      • Recurly

        Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; Tracker; Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • GetSiteControl Subscribe widget

        Personal Data: email address; Tracker; Usage Data

    • Interaction with external social networks and platforms

      • UseProof

    • Interaction with support and feedback platforms

      • Front

    • Managing contacts and sending messages

      • Sendgrid

        Personal Data: email address; first name; last name; Tracker; username

    • Managing landing and invitation pages

      • OptimizePress

    • Managing support and contact requests

      • Slack

    • Platform services and hosting

      • Webflow

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Schema App

    • Remarketing and behavioral targeting

      • LinkedIn Website Retargeting, Twitter Remarketing and Facebook Remarketing

        Personal Data: Tracker; Usage Data

      • Twitter Tailored Audiences and Facebook Custom Audience

        Personal Data: email address; Tracker

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • User database management

      • ActiveCampaign

        Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

      • MemberMouse

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

    • Owner and Data Controller

      Option Alpha, 78 SW 7th Street, Suite 800, Miami, FL 33130

      Owner contact email: team@optionalpha.com