Privacy Policy of www.firesprinkler.org

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Google AdSense

        Personal Data: Cookies and Usage Data

    • Advertising serving infrastructure

      • AdButler

        Personal Data: Cookies and Usage Data

    • Analytics

      • Google Analytics, Display Advertising extension for Google Analytics, Google Analytics with anonymized IP, Wordpress Stats and Google Tag Manager

        Personal Data: Cookies and Usage Data

      • User ID extension for Google Analytics

        Personal Data: Cookies

    • Backup saving and management

      • Backup on Dropbox and Backup on Google Drive

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Contacting the User

      • Contact form

        Personal Data: address, company name, email address, fax number, first name, last name, phone number, province, state, various types of Data as specified in the privacy policy of the service and ZIP/Postal code

      • Mailing List or Newsletter

        Personal Data: email address, first name and last name

      • Phone contact

        Personal Data: phone number

    • Content commenting

      • Disqus

        Personal Data: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service

      • Facebook Comments

        Personal Data: Cookies and Usage Data

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies and Usage Data

    • Displaying content from external platforms

      • YouTube video widget, Google Maps widget, Instagram widget, Google Site Search and Getty Images widget

        Personal Data: Cookies and Usage Data

      • Typekit, Google Fonts, Fonts.com Web Fonts and MyFonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • YouTube video widget without cookies

        Personal Data: Usage Data

    • Handling payments

      • Authorize.Net and PayPal

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, Google+ +1 button and social widgets, Twitter Tweet button and social widgets, LinkedIn button and social widgets, ShareThis and Pinterest “Pin it” button and social widgets

        Personal Data: Cookies and Usage Data

    • Managing contacts and sending messages

      • Constant Contact and Sendgrid

        Personal Data: email address

      • MailChimp

        Personal Data: address, company name, country, email address, first name, last name, phone number, Usage Data and username

    • Platform services and hosting

      • Shopify

        Personal Data: various types of Data as specified in the privacy policy of the service

    • RSS feed management

      • Feedburner

        Personal Data: Cookies and Usage Data

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies and Usage Data

    • Traffic optimization and distribution

      • CloudFlare

        Personal Data: Cookies and various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Disclosure to Third Parties

      AFSA makes member contact information available through the AFSA Membership Directory to other members using its Web site and to those who register for its conferences. In addition, AFSA incorporate information users provide into hard copies of the Membership Directory that it provides to members and sells to requesters. On occasion, AFSA may also provide limited data to third parties that offer products and services. These limited data include names, job titles, companies and business addresses, but do not include business phone numbers, business fax numbers or e-mail addresses. Users may request AFSA refrain from disclosing the data it collects to third parties when filling out applicable forms or by contacting AFSA at membership@firesprinkler.org or 214-349-5965 to express their preferences if they determine later that they do not wish to have the information shared.

    • Credit Card Account Information

      Credit Card Account Information. AFSA does not disclose credit card account information provided by its members and customers. When members and customers choose to pay using their credit cards, AFSA submits the information needed to obtain payment to the appropriate clearinghouse.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.

      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.

      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention.
      This Application may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document.
      This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.

      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.

      The rationale behind the automated decision making is:


      • to enable or otherwise improve the decision-making process;

      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;

      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;

      • to reduce the risk of User's failure to meet their obligation under a contract.
        To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document.




      Consequences of automated decision-making processes for Users and rights of Users subjected to it



      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.

      In particular, Users have the right to:


      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;

      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;

      • request and obtain from the Owner human intervention on such processing.
        To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.



    • Unique device identification

      This Application may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

Contact information

    • Owner and Data Controller

      American Fire Sprinkler Association - 12750 Merit Drive, Suite 350, Dallas, TX 75251

      Owner contact email: afsainfo@firesprinkler.org