Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Meta Lookalike Audience

      Personal Data: Tracker; Usage Data

  • Analytics

    • User ID extension for Google Analytics

      Personal Data: Tracker

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; email address; first name; last name; phone number; purchase history; shipping address; ZIP/Postal code

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Contact form

      Personal Data: email address; first name; last name; phone number; profession

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

    • YouTube video widget, Google Maps widget and Instagram widget

      Personal Data: Tracker; Usage Data

  • Handling payments

    • PayPal and Stripe

      Personal Data: billing address; first name; last name; payment info

  • Interaction with data collection platforms and other third parties

    • ActiveCampaign widget

      Personal Data: email address; first name; last name; various types of Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets, Twitter Tweet button and social widgets and Pinterest “Pin it” button and social widgets

      Personal Data: Tracker; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; first name; last name; phone number; profession

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address

  • Remarketing and behavioural targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Tracker

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    EMMEBI ITALIA S.r.l.
    Via Baraccone, 1
    24050 Mornico al Serio (BG) - Italy

    Owner contact email: eshop@emmebiitalia.com