Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google Ads Similar audiences, Meta Lookalike Audience and TikTok conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Customer Match

      Personal Data: email address

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: email address; first name; last name; phone number

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: interaction events; mouse movements; page events; scroll-to-page interactions; session duration; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; marital status; phone number; physical address; profession; state; Trackers; Usage Data; ZIP/Postal code

    • Elementor Form widget

      Personal Data: email address; first name; last name; phone number

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: budget; city; county; email address; first name; last name; phone number

  • Remarketing and behavioral targeting

    • Facebook Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Funnel Consulting Srl Via Cesaro Ferrero di Cambiano 82

    Owner contact email: info@funnelconsulting.it