Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: App Notifications; Birthday; Contact email; Current City; Email; Gender; Interests; Share; Text Messaging; Tracker; Upload Photos; Usage Data

  • Advertising

    • Meta Lookalike Audience and Google Ad Manager

      Personal Data: Tracker; Usage Data

    • Meta Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google Ads Similar audiences, Hotjar Form Analysis & Conversion Funnels, Demandbase conversion tracking and Demandbase Advertising

      Personal Data: Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Outbrain conversion tracking (Outbrain pixel) and Outbrain Lookalike Audience

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Outbrain

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Analytics

    • Google Analytics (Universal Analytics) with anonymised IP, Google Analytics (Universal Analytics) and WordPress Stats

      Personal Data: Tracker; Usage Data

    • Matomo (self-hosted)

      Personal Data: IP address; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager and Analytics collected directly

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Backup saving and management

    • Backup on Dropbox and OVH Storage and backup

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Tracker

  • Connecting Data

    • Make

      Personal Data: browsing history; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; interests; language; last name; payment info; phone number; physical address; picture; state; Tax ID; Trackers; Universally unique identifier (UUID); Usage Data; User ID; username; ZIP/Postal code

    • Integromat

      Personal Data: country; Data communicated while using the service; device information; email address; first name; gender; geographic position; interests; language; last name; payment info; phone number; physical address; picture; state; Tax ID; Trackers; Usage Data; User ID; username; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; User ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: city; email address; last name; phone number; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

    • Whatsapp

  • Content commenting

    • Facebook Comments

      Personal Data: Tracker; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Device permissions for Personal Data access

    • Device permissions for Personal Data access

      Personal Data: Call permission; Phone permission; SMS permission; Social media accounts permission

  • Displaying content from external platforms

    • Google Fonts, Vimeo video, Font Awesome and Instagram widget

      Personal Data: Tracker; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • YouTube video widget

      Personal Data: Trackers; Usage Data

    • Google Maps widget

      Personal Data: Usage Data

  • Handling activities related to productivity

    • Google Sheets

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; geographic position; last name; password; phone number; Tracker; Usage Data; username; VAT Number; ZIP/Postal code

    • Gmail

      Personal Data: Data communicated while using the service

  • Handling payments

    • Amazon Payments and Apple Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; various types of Data as specified in the privacy policy of the service

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Tracker; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: company name; payment info

    • NexiPay

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • OVHcloud

      Personal Data: Usage Data

    • Attribution Affiliates Tracking

      Personal Data: Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • GetResponse widget

      Personal Data: email address; first name; Tracker; Usage Data

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

    • Direct marketing via popups

      Personal Data: Email; name; Trackers; various types of Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets and PayPal button and widgets

      Personal Data: Tracker; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

    • X Post button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Location-based interactions

    • Geolocation and Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailjet

      Personal Data: company name; country; email address; first name; last name; phone number; physical address; Usage Data; username

    • GetResponse

      Personal Data: company name; country; email address; first name; last name; phone number; physical address; Tracker; Usage Data; username

    • sMsmode

      Personal Data: phone number

    • SMS Aruba

      Personal Data: first name; last name; phone number; Usage Data

    • Be SMS / Ehinet S.r.l.

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; country; Data communicated while using the service; date of birth; email address; first name; last name; phone number; physical address; Tracker

    • Data provided via online forms, managed directly

      Personal Data: answers to questions; billing address; city; country; date of birth; gender; name; payment info; phone number; physical address; profession; Tracker; workplace

    • Hotjar surveys

      Personal Data: Trackers

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • WordPress.com

      Personal Data: billing address; Data communicated while using the service; device information; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • PrestaShop

      Personal Data: device information; email address; first name; language; last name; phone number; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Productivity

    • ShippyPro

  • Registration and authentication

    • WordPress.com Single Sign On and Facebook Authentication

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Tracker; various types of Data

    • Log In with PayPal, Login with Amazon and Instagram Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Sign in with Apple

      Personal Data: city; country; date of birth; email address; first name; geography/region; last name; phone number; User ID

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; company name; country; county; date of birth; email address; first name; house number; language; last name; password; phone number; physical address; picture; profile picture; Tax ID; Tracker; Usage Data; User ID; username; VAT Number; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Tracker; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Tracker

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Outbrain Custom Audience

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • SPAM protection

    • Akismet

      Personal Data: email address; first name; last name

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Preference Cookies

    Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

  • Personal Data collected through sources other than the User

    The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Push notifications

    This Website may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Website, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of this Website.

  • Push notifications for direct marketing

    This Website may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by this Website).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for this Website or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of this Website.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    La Capsuleria Srl - Via Travagliato 28 - 25030 - (BS) - Italia

    Owner contact email: amministrazione@la-capsuleria.com