Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Facebook Lookalike Audience, Google Ad Manager and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics and HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: company name; email address; first name; last name

  • Displaying content from external platforms

    • YouTube video widget

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets and Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Registration and authentication

    • Linkedin OAuth

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Custom Audience

      Personal Data: email address; Trackers

    • Facebook Remarketing, LinkedIn Website Retargeting, Google Ad Manager Audience Extension, Google Ads Remarketing, Remarketing with Google Analytics and Google Signals

      Personal Data: Trackers; Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

• • Owner and Data Controller

    SHE Informationstechnologie AG
    Donnersbergweg 3
    67059 Ludwigshafen

    Owner contact email: marketing@she.net