Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Salesforce

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; email address; first name; last name; phone number; physical address; state; ZIP/Postal code

  • Data transfer outside the EU

    • Transfer of Personal Data outside of the European Union

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; country; county; email address; first name; house number; language; last name; password; phone number; physical address; picture; state; Tax ID; Usage Data; User ID; username; ZIP/Postal code

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Purpose of data processing and lawful basis

    Your personal data is collected and processed for the following purposes and on the legal basis noted below each purpose:
    
    a) to provide products and services Users request, and manage current and prospective customer relationships;
    
    - this processing is necessary pursuant to Art. 6(1)(b) (performance of a contract) and 6(1)(c) (compliance with legal obligation) of the GDPR. Your provision of personal data for this purpose may be necessary to fully comply with your request.
    
    b) to follow up on Users’s requests for information/contact;
    
    - this processing is necessary pursuant to Art. 6(1)(b) (performance of a contract) and 6(1)(c) (compliance with legal obligation) of the GDPR. Your provision of personal data for this purpose may be necessary to fully comply with your request.
    
    c) to allow the Data Controller to fulfil the obligations provided for by law, by current fiscal, administrative and accounting legislation;
    
    - this processing is necessary pursuant to Art. 6(1)(c) (compliance with legal obligation) of the GDPR. Your provision of personal data for this purpose may be necessary to fully comply with your request.
    
    d) to send information relating to the Data Controller’s products, as well as promotional and commercial offers;
    
    - this processing is based on Art. 6(1)(a) (consent) and/or is necessary pursuant to Art. 6(1)(f) (legitimate interests of the Data Controller). The Data Controller has a legitimate interest in sending marketing content and communications to encourage commercial activities.
    
    e) for profiling activities for marketing purposes;
    
    - this processing is based on Art. 6(1)(a) (consent) and/or is necessary pursuant to Art. 6(1)(f) (legitimate interests of the Data Controller). The Data Controller has a legitimate interest in personalising its marketing content and communications to encourage commercial activities.
    
    f) to transmit personal data within the business group for internal administrative purposes through the use of software and/or applications implemented at group level;
    
    - this processing is based on Art. 6(1)(f) (legitimate interests of the Data Controller). The Data Controller has a legitimate interest in the proper internal administrative management and of the Generac Group.
    
    g) to allow other companies belonging to the PR Industrial Group or Generac Group (within the EU or outside the EU), to carry out marketing activities and/or provide offers on products or services, as well as to process studies, statistical research;
    
    - this processing is based on Art. 6(1)(a) (consent) and/or is necessary pursuant to Art. 6(1)(f) (legitimate interests of the Data Controller) The Data Controller has a legitimate interest in communicating information about its affiliates’ products and services, and conducting research to encourage sales.
    
    h) to establish, exercise or defend a legal claim, as well as debt collection activities;
    
    - this processing is based on Art. 6(1)(f) (legitimate interests of the Data Controller). The Data Controller has a legitimate interest relating to the right of defence and exercise of its rights or of a third party.
    Providing data to fulfil a request is required to perform the contract. If a User fails to provide data (even partially), the Data Controller will not be able to perform the obligations arising from the contract or provide the requested services.

Contact information

• • Owner and Data Controller

    PR Industrial S.r.l, località il Piano 53031, Casole d’Elsa, Siena-Italy

    Owner contact email: privacy@pramac.com