Personal Data processed for the following purposes and using the following services:

• • Analytics

    • Fathom Analytics

      Personal Data: Usage Data

    • Amplitude Analytics

      Personal Data: Tracker; Usage Data

    • Heap Analytics

      Personal Data: financial information; Tracker; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Tracker

    • Amazon Web Services (AWS) and Heroku

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Freshdesk Messaging Widget

      Personal Data: Data communicated while using the service; email address; Trackers; Usage Data

  • Managing support and contact requests

    • Freshdesk

      Personal Data: Data communicated while using the service; various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Segment

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Further information about the processing of Personal Data

• • iubenda Cookie Solution (consent Cookie)

    iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

  • iubenda Consent Solution localStorage

    iubenda ConS JS library localStorage (IUB_DATA) temporarily stores pending data in a storage space internal to the User's browser (localStorage) until it's received by the API, then it is deleted.

Contact information

• • Owner and Data Controller

    Effixient.io (Trading Name of MORPHIQ LTD)
    48 Clyde Offices, Suite 2/3
    G2 1BP

    Owner contact email: support@effixient.io