Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Facebook Analytics for Apps

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

    • Contact form

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Google Maps widget and Instagram widget

      Personal Data: Tracker; Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

  • Handling payments

    • Apple Pay, PayPal, Google Pay and Amazon Payments

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Bugsnag and Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name; various types of Data

    • Klaviyo

      Personal Data: various types of Data

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; phone number; shipping address; Tracker; Usage Data

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Tracker; various types of Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; first name; last name

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Google Ads Remarketing, Facebook Remarketing and Google Signals

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Sandra De Leonardis
    B2U S.r.l.s.
    via Zaccaria Bricito, 30/6
    36061 Bassano del Grappa (VI)

    Owner contact email: help@backtoyou.it