Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Salesforce and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: city; country; email address; field of activity; first name; last name; profession; state; User ID

  • Displaying content from external platforms

    • Google Fonts, Font Awesome and Google Maps Widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Hosting and backend infrastructure

    • ArubaCloud and Microsoft Azure

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Akamai hosting

      Personal Data: app information; browser information; browsing history; device information; device logs; IP address; number of sessions; operating systems; search history; session duration; session statistics; Usage Data

  • Information collection

    • Pendo.io, Inc. and WPML current language

  • Interaction with external social networks and platforms

    • Facebook Like Button and Social Widgets

      Personal Data: Trackers; Usage Data

  • Managing data collection and online surveys

    • Data provided via online forms, managed directly

      Personal Data: answers to questions; city; contact info; country; email address; first name; language; last name; name; profession; Trackers; Usage Data; user content

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • Pardot

      Personal Data: Data communicated while using the service; device information; email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

• • Owner and Data Controller

    Powersoft SpA, Via Enrico Conti n.5 - 50188 Scandicci (FI), Italy

    Owner contact email: privacy@powersoft.com