Personal Data processed for the following purposes and using the following services:

• • Advertising

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Viralize, VisitIQ, VIADS ADVERTISING and Amazon Mobile Ads

      Personal Data: Trackers; Usage Data

  • Backup saving and management

    • Amazon Glacier

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Commercial affiliation

    • Amazon Omakase

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender

  • Content performance and features testing (A/B testing)

    • Visual Website Optimizer

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; biometric data; browser information; company name; data relating to the point of sale; device information; email address; first name; geographic position; identification document; income information; IP address; job position; last name; latitude (of city); longitude (of city); operating systems; order ID; password

    • Google Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Amazon Simple Email Service (SES)

      Personal Data: email address

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

    • Amazon Appstore

      Personal Data: Usage Data

  • Remarketing and behavioral targeting

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    The Taffy House, LLC, dba Empowering Learning Tools

    Owner contact email: empoweringlearningtools@gmail.com