Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Outbrain

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP, HubSpot Analytics and Matomo

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; device information; number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address; first name; last name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Maps widget, Google Fonts, Font Awesome, Vimeo video and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name; phone number

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing landing and invitation pages

    • Instapage

      Personal Data: email address; Trackers; Usage Data

  • Registration and authentication

    • Linkedin OAuth

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Facebook Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN

      Personal Data: Usage Data

  • User database management

    • Pipedrive

      Personal Data: various types of Data as specified in the privacy policy of the service

    • HubSpot CRM and HubSpot Lead Management

      Personal Data: company name; country; email address; first name; last name; phone number; profession; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Reverse SpA
    Piazza Sigmund Freud, 1
    20154 Milano

    Owner contact email: privacy@reverse.hr