Privacy Policy of www.horseback.com

This Website collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Microsoft Advertising

        Personal Data: Cookies; Usage Data

    • Analytics

      • Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking, Google Analytics and SumoMe Content Analytics

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Contact form and SumoMe Mailing List or Newsletter

        Personal Data: email address; first name; last name

    • Content commenting

      • Facebook Comments

        Personal Data: Cookies; Usage Data

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Fonts.com Web Fonts and Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Maps widget, Instagram widget, YouTube video widget and TripAdvisor widget

        Personal Data: Cookies; Usage Data

    • Heat mapping and session recording

      • SumoMe Heat Maps

        Personal Data: Cookies; Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Wufoo Widget

        Personal Data: Cookies; Usage Data

      • Mailchimp widget

        Personal Data: email address; first name; last name

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, Pinterest “Pin it” button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

      • YouTube button and social widgets

        Personal Data: Usage Data

    • Interaction with online survey platforms

      • SurveyMonkey Widget

        Personal Data: Cookies; Usage Data

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: email address; first name; last name

    • Remarketing and behavioral targeting

      • Google Ads Remarketing

        Personal Data: Cookies; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Cookies; Usage Data

Contact information

    • Owner and Data Controller

      Banff Trail Riders
      PO Box 2220
      Banff AB T1L1C1
      Canada

      Owner contact email: ride@horseback.com