Privacy Policy of Fierce, Inc.

Fierce, Inc. collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Google AdSense

        Personal Data: Cookies and Usage Data

    • Analytics

      • Google Analytics, Google AdWords conversion tracking, LinkedIn conversion tracking, Facebook Ads conversion tracking and Twitter Ads conversion tracking

        Personal Data: Cookies and Usage Data

    • Contacting the User

      • Contact form

        Personal Data: address, city, company name, country, email address, first name, last name, number of employees, phone number, profession, province, state, various types of Data and ZIP/Postal code

      • Mailing list or newsletter

        Personal Data: address, city, Cookies, country, email address, first name, last name, phone number, province, state, Usage Data and ZIP/Postal code

      • Phone contact

        Personal Data: phone number

    • Displaying content from external platforms

      • Fonts.com Web Fonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • YouTube video widget without cookies

        Personal Data: Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies and Usage Data

    • Interaction with live chat platforms

      • Drift Widget

        Personal Data: Cookies, Data communicated while using the service, Usage Data and various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • AdWords Remarketing, Remarketing through Google Analytics for Display Advertising, Facebook Remarketing, Twitter Remarketing and LinkedIn Website Retargeting

        Personal Data: Cookies and Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Cookies and Usage Data

    • User database management

      • Salesforce Sales Cloud, Pardot and Salesforce Marketing Cloud

        Personal Data: various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • TruConversion

      TruConversion is an analytics service that performs anonymous user tracking, heatmaps and other usage tracking services. Refer to TruConversion's privacy policy here: https://www.truconversion.com/privacy-policy.html

    • Zoom Meetings

      We use Zoom for conducting online meetings, screen sharing & web conferences. In general, we record all web meetings to facilitate accurate notes and permit internal company sharing of information within our team. You may object to recording of meetings with us at any time. You may view Zoom's privacy policy here: https://zoom.us/privacy

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through Fierce, Inc. to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.

      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.

      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Personal Data collected through sources other than the User

      The Owner of Fierce, Inc. may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.

      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use Fierce, Inc. only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use Fierce, Inc..

Contact information

    • Owner and Data Controller

      Fierce, Inc., 101 Yesler Way, Suite 200, Seattle, WA 98104

      Owner contact email: legal@fierceinc.com