Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta ads conversion tracking (Meta pixel) and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • User ID extension for Google Analytics

      Personal Data: Trackers

  • Collection of privacy-related preferences

    • iubenda Cookie Solution

      Personal Data: Trackers

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number; Trackers; various types of Data

    • Mailing list or newsletter

      Personal Data: email address; first name; phone number; Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Stripe and Google Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Klarna

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • PayPal Payments Hub and PayPal Carrier Payments

      Personal Data: purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address

  • Interaction with external social networks and platforms

    • PayPal button and widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: company name; country; date of birth; email address; first name; last name; phone number; physical address; purchase history; Trackers; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: country; Data communicated while using the service; date of birth; email address; first name; last name; Trackers; Usage Data

    • Klaviyo Forms

      Personal Data: city; Data communicated while using the service; date of birth; email address; first name; last name; phone number; state; Trackers; Usage Data

  • Managing support and contact requests

    • WhatsApp Business customer support

      Personal Data: billing address; city; contents of the email or message; customer support; Data communicated while using the service; date of the message; first name; geography/region; invoicing information; language; last name; login history; order ID; payment info; primary account information; purchase history; shipping address; state; Trackers; Usage Data; user content; ZIP/Postal code

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication

    • Direct registration and profiling

      Personal Data: date of birth; email address; first name; Trackers; Usage Data; various types of Data; website

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; first name; Trackers; Usage Data; various types of Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • Klaviyo CRM

      Personal Data: city; company name; country; date of birth; email address; first name; last name; phone number; physical address; purchase history; Trackers; Usage Data; various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Blondesister srl - Via Francesco Dassori 171 - 16131 Genova (IT) - P.iva 02689900997

    Owner contact email: info@blondesister.com