Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Google Drive account access

      Personal Data: Tracker

  • Advertising

    • Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels, X Ads conversion tracking, Adgoon conversion tracking, Demandbase conversion tracking, Meta ads conversion tracking (Meta pixel), Google Floodlight conversion tracking (Floodlight tag) and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • Viralize, Google Ad Manager, Query Click, Shopalyst, Jetpack , VIADS ADVERTISING, Google DV360 and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Matomo and Google Analytics with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Beta Testing

    • Google Play Beta Testing

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: email address

  • Contacting the User

    • Contact form

      Personal Data: email address

  • Content performance and features testing (A/B testing)

    • Google Optimize , Visual Website Optimizer and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Google Site Search with AdSense

      Personal Data: Tracker; Usage Data

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal, Google Pay, PayPal Payments Hub and PayPal Carrier Payments

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Google BigQuery

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Datadog

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Tracker; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • PayPal button and widgets and Google Friend Connect

      Personal Data: Tracker; Usage Data

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: various types of Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Tracker

    • Meta lead ads

      Personal Data: Trackers

  • Platform services and hosting

    • Shopify

      Personal Data: email address

  • Registration and authentication

    • Facebook Oauth

      Personal Data: Trackers; various types of Data

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: city; country; email address; field of activity; first name; house number; last name; phone number; physical address; profession; website; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing and Google Signals

      Personal Data: Tracker; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Facebook Remarketing

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    ACBC SRL società Benefit - Via Guido Cavalcanti, 5 - 20127 Milano (Italia)

    Owner contact email: info@acbc.com