Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Adabra, Meta ads conversion tracking (Meta pixel), Google Ad Manager and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browser information; browsing history; city; clicks; country; Data communicated while using the service; IP address; order ID; page views; payment info; search history; state; Trackers; Usage Data; User ID; user subscriptions

    • Amplitude Analytics

      Personal Data: browsing history; device information; Trackers; Usage Data

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; device information; email address; first name; geographic position; last name; payment info; phone number; physical address; profession; purchase history; shipping address; Usage Data; username; VAT Number; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: email address; field of activity; first name; last name; profession

    • Mailing list or newsletter

      Personal Data: city; country; county; email address; first name; last name; phone number; physical address; profession; Trackers; Usage Data; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

    • PayPal

      Personal Data: email address; payment info; Trackers; Usage Data

    • Mastercard

      Personal Data: billing address; first name; last name; payment info; phone number; product interaction; purchase history; shipping address; Trackers; Usage Data

    • American Express and Visa

      Personal Data: billing address; email address; first name; last name; payment info; phone number; product interaction; purchase history; shipping address; Trackers; Usage Data

  • Heat mapping and session recording

    • Smartlook

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Tawk.to Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; purchase history; state; Trackers; Usage Data; username; various types of Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; company name; country; county; email address; field of activity; first name; house number; last name; phone number; profession; Tax ID; Usage Data; User ID; username; various types of Data; VAT Number; ZIP/Postal code

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Labevolution Srl - Viale Leonardo Da Vinci, 128
    80055- Portici (NA) Italia
    P.Iva/Cod.Fis-VAT.: 06348791218

    Owner contact email: web@labevolution.it