Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Trackers; Usage Data

    • Mailchimp account access

      Personal Data: email address; first name; last name; phone number; physical address; Trackers; Usage Data

  • Advertising

    • Google Ads conversion tracking, Google Ads Similar audiences and Salesforce

      Personal Data: Trackers; Usage Data

    • GoDaddy Digital Marketing Suite

      Personal Data: contents of the email or message; Data communicated while using the service; user content

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymised IP and HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Cloudflare Web Analytics

      Personal Data: device information; language; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Looker Studio

      Personal Data: email address; first name; last name; phone number; Usage Data; username

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service; password; Usage Data; username

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Connecting Data

    • Zapier

      Personal Data: Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; phone number; profession; Usage Data; username

    • Dukes Family Brands

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data; User ID; various types of Data

    • Mailing list or newsletter

      Personal Data: company name; email address; first name; last name; phone number; Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • VWO - Testing

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Data transfer outside of the UK

    • Data transfer abroad based on consent (UK), Data transfer abroad based on standard contractual clauses (UK), Data transfers according to a UK adequacy regulation and Other legal basis for Data transfer abroad (UK)

      Personal Data: various types of Data

  • Data transfer outside the EU

    • Data transfer abroad based on consent, Data transfer abroad based on standard contractual clauses, Data transfer to countries that guarantee European standards and Other legal basis for Data transfer abroad

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget and HERE Maps widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

    • Mailchimp

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data; username; various types of Data

    • GoDaddy Professional Email

      Personal Data: date of the message; email address; email opens; first name; last name; Trackers

  • Managing data collection and online surveys

    • Typeform

      Personal Data: country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; phone number; physical address; profession; state; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service; website

  • Platform services and hosting

    • GoDaddy Web Hosting

      Personal Data: Data communicated while using the service; device information; email address; first name; last name; Trackers; Usage Data; username

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: company name; email address; first name; last name; password; phone number; Trackers; Usage Data; User ID; username; various types of Data

  • Remarketing and behavioural targeting

    • Google Ads Remarketing and Facebook Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot Lead Management

      Personal Data: Trackers; username

    • HubSpot CRM

      Personal Data: email address; first name; last name; phone number; Trackers; username

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Equal protection of User Data

    This Website shares User Data only with third parties carefully selected to ensure that they provide the same or equal protection of User Data as stated in this privacy policy and requested by applicable data protection laws. Further information on data processing and privacy practices by third parties can be found in their respective privacy policies.

Contact information

• • Owner and Data Controller

    DUKES EDUCATION GROUP LTD
    58 Buckingham Gate
    London SW1E 6AJ
    United Kingdom

    Owner contact email: marketing@dukesplus.com