Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Google AdSense

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • StatCounter

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: city; Data communicated while using the service; email address; last name; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; user subscriptions

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; email address; first name; last name; physical address; profession; state; Tracker; Usage Data; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; country; county; email address; field of activity; first name; last name; phone number; physical address; profession; state; various types of Data; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget, YouTube video widget and Vimeo video

      Personal Data: Tracker; Usage Data

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling activities related to compliance

    • Privacy Statement for Eye-Able® Service

  • Handling payments

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: company name; first name; last name; payment info; physical address

  • Hosting and backend infrastructure

    • Serverplan

      Personal Data: Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • MailUp

      Personal Data: company name; country; date of birth; email address; first name; last name; phone number; physical address; profession; Tracker; Usage Data; various types of Data

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: billing address; city; company name; county; email address; first name; house number; last name; phone number; physical address; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Sucuri CloudProxy

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    ALMA EDIZIONI srl
    P.IVA 04809700489
    viale dei Cadorna, 44
    50129 Firenze – Italia

    Owner contact email: privacy@almaedizioni.it