Privacy Policy of www.smeup.com

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), LinkedIn Ads and Meta Lookalike Audience

        Personal Data: Trackers; Usage Data

      • Meta Audience Network

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Google Analytics

        Personal Data: Tracker; Usage Data

      • Google Analytics 4

        Personal Data: Trackers

      • Google Analytics with anonymised IP and Meta Events Manager

        Personal Data: Trackers; Usage Data

    • Contacting the User

      • INFORMATION ON THE PROCESSING OF PERSONAL DATA EX ART. 13 (EU) REG. 2016/679 (GDPR) - “CONTACT FORMS” and INFORMATION ON THE PROCESSING OF PERSONAL DATA EX ART. 13 (EU) REG. 2016/679 (GDPR) - “NEWSLETTER”

      • Contact form

        Personal Data: city; company name; email address; field of activity; first name; last name; Trackers; various types of Data; VAT Number; website; ZIP/Postal code

    • Content commenting

      • Comment system managed directly

        Personal Data: email address; first name; website

    • Displaying content from external platforms

      • Google Fonts, Google Maps widget, Font Awesome, YouTube video widget and Video Vimeo

        Personal Data: Tracker; Usage Data

    • Human resources

      • INFORMATIVA RELATIVA AL TRATTAMENTO DEI DATI PERSONALI DEI CANDIDATI AI SENSI DEL REGOLAMENTO (UE) 2016/679 (“GDPR”)

    • Information collection

      • Lead Champion

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, Twitter Tweet button and social widgets and LinkedIn button and social widgets

        Personal Data: Tracker; Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat and My LiveChat Widget

        Personal Data: Data communicated while using the service; Tracker; Usage Data

    • Managing support and contact requests

      • LiveChat - Ovy

    • Platform services and hosting

      • WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioural targeting

      • Google Ads Remarketing and Facebook Remarketing

        Personal Data: Tracker; Usage Data

      • Meta Custom Audience

        Personal Data: email address; Trackers

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      SMEUP S.p.A.
      Società socio unico – soggetta al controllo e al coordinamento di SME HOLDING S.p.A.
      Sede Legale: Via Albano Zanella, 23 – 25030 Erbusco (BS) – Capitale sociale: € 500.000,00 i.v. – C.F./Reg.Imp. e P.IVA: 04409600980 – Rea: BS-612571


      Il Titolare del trattamento, SMEUP S.p.A., è la società controllante di un Gruppo Societario e in quanto tale eroga servizi alle società del Gruppo.
      Un elenco completo e aggiornato delle società controllate è consultabile all’indirizzo https://www.smeup.com/holding/aziende

      Owner contact email: gdpr@smeup.com