Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Hotjar Form Analysis & Conversion Funnels and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience, LinkedIn Ads and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service

  • Contacting the User

    • Contact form

      Personal Data: city; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; Tax ID; various types of Data; ZIP/Postal code

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Usage Data

    • YouTube video widget and Google Fonts

      Personal Data: Tracker; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; email address; first name; last name; payment info; phone number

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; Tracker

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • PayPal button and widgets

      Personal Data: Tracker; Usage Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing, LinkedIn Website Retargeting, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Humane Society International Europe
    Avenue des Arts 50 1000
    1000 Brussels
    Belgium

    Owner contact email: info@hsi-europe.org