Privacy Policy of www.marchettiilluminazione.com

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Bing Ads and Google AdSense

        Personal Data: Cookies and Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address, first name and last name

      • Facebook Audience Network

        Personal Data: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data

    • Analytics

      • Google Analytics, Google Analytics with anonymized IP, Hotjar Form Analysis & Conversion Funnels, HubSpot Analytics, Facebook Ads conversion tracking, Google Ads conversion tracking, LinkedIn conversion tracking, Twitter Ads conversion tracking, Analytics collected directly and Wordpress Stats

        Personal Data: Cookies and Usage Data

      • User ID extension for Google Analytics

        Personal Data: Cookies

      • Facebook Analytics for Apps

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

    • Contacting the User

      • Phone contact

        Personal Data: phone number

      • Mailing list or newsletter

        Personal Data: address, city, company name, Cookies, country, county, email address, first name, last name, phone number, profession, state and Usage Data

      • Contact form

        Personal Data: address, city, company name, country, county, date of birth, email address, fax number, first name, last name, phone number, profession, Tax ID, User ID, various types of Data, VAT Number, website and ZIP/Postal code

    • Content commenting

      • Comment system managed directly

        Personal Data: Cookies, email address, first name, last name and website

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies and Usage Data

    • Displaying content from external platforms

      • YouTube video widget, Google Site Search, Instagram widget and Issuu widget

        Personal Data: Cookies and Usage Data

      • Google Fonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • YouTube video widget without cookies

        Personal Data: Usage Data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service

      • Crazy Egg

        Personal Data: Cookies and Usage Data

    • Interaction with data collection platforms and other third parties

      • MailChimp widget

        Personal Data: Cookies, email address, first name, last name, phone number and Usage Data

    • Interaction with external social networks and platforms

      • Google+ +1 button and social widgets, LinkedIn button and social widgets, Facebook Like button and social widgets, VK Like button and social widgets, Twitter Tweet button and social widgets and Pinterest “Pin it” button and social widgets

        Personal Data: Cookies and Usage Data

      • YouTube button and social widgets

        Personal Data: Usage Data

    • Location-based interactions

      • Geolocation and Non-continuous geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • HubSpot Email

        Personal Data: email address and Usage Data

      • MailChimp

        Personal Data: address, company name, Cookies, country, date of birth, email address, first name, last name, phone number, Usage Data, username and various types of Data

    • Managing landing and invitation pages

      • Unbounce

        Personal Data: Cookies, email address and Usage Data

    • Platform services and hosting

      • WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Custom Audience and Twitter Tailored Audiences

        Personal Data: Cookies and email address

      • Facebook Remarketing, Google Ads Remarketing, LinkedIn Website Retargeting, Remarketing through Google Analytics for Display Advertising and Twitter Remarketing

        Personal Data: Cookies and Usage Data

    • SPAM protection

      • Akismet

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Google reCAPTCHA

        Personal Data: Cookies and Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Cookies and Usage Data

    • User database management

      • HubSpot CRM

        Personal Data: email address, phone number and various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Personal Data collected through sources other than the User

      The Owner of this Application may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.

      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

Contact information

    • Owner and Data Controller

      Gruppo Fala di Sergio Marchetti srl - Via G. Di Pastore 13 - 60131 Ancona

      Owner contact email: info@marchettiilluminazione.com