Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Salesforce and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics (Universal Analytics), Meta Events Manager and Salesforce Analytics Cloud

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: Trackers

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Usage Data

    • Video Vimeo and YouTube video widget

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • ActiveCampaign widget

      Personal Data: company name; email address; first name; last name; phone number

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Data communicated while using the service

  • Managing support and contact requests

    • Salesforce Service Cloud

      Personal Data: Data communicated while using the service; Trackers; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting

      Personal Data: Tracker; Usage Data

    • Google Ads Remarketing, Facebook Remarketing and Salesforce Audience Studio

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

    • Salesforce Marketing Cloud

      Personal Data: Data communicated while using the service

    • Salesforce Sales Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Axitea S.p.A. - Società a socio unico SSCP Monitor Holdings SCA
    Sede Legale: Via Gallarate 156, 20151 Milano

    Owner contact email: dpo@axitea.com