Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; email address; first name; last name; phone number; physical address; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; county; email address; first name; last name; phone number; physical address; ZIP/Postal code

  • Displaying content from external platforms

    • Video Vimeo and Google Fonts

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Trackers

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • GetSiteControl social widget

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • SendinBlue Email

      Personal Data: email address; Tracker; Usage Data

    • SendinBlue SMS

      Personal Data: phone number; Tracker; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: email address; first name; last name; phone number

  • Remarketing and behavioural targeting

    • Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers

  • User database management

    • SendinBlue Marketing Automation

      Personal Data: email address; Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Herborea srl, Via Miglioli 8 Castel San Pietro Terme, 40024 (BO)

    Owner contact email: herborea@gmail.com