Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Criteo, Google Ads Similar audiences, Microsoft Advertising, Facebook Lookalike Audience and Yandex

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel) and Google Floodlight conversion tracking (Floodlight tag)

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • Advertising serving infrastructure

    • doubleclick.net

  • Analytics

    • Elisabetta Franchi, Google, Google Analytics, Hotjar, Pushcrew and ZD assets

    • Google Analytics, Google Analytics with anonymised IP and Yandex Metrica

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • User ID extension for Google Analytics

      Personal Data: Tracker

    • Mapp Intelligence powered by Webtrekk

      Personal Data: device information; device logs; geographic position; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Granular location and device data collection

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Tracker; Usage Data

    • YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Tracker; Usage Data

  • Handling activity data

    • Elisabetta Franchi

  • Heat mapping and session recording

    • Elisabetta Franchi and Google

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Elisabetta Franchi and Pushcrew

  • Interaction with external social networks and platforms

    • Google tag manager and ZD assets

  • Interaction with live chat platforms

    • Zendesk Chat

      Personal Data: country; Data communicated while using the service; email address; first name; last name; phone number; physical address; Tracker; Usage Data

    • ZD assets and Zendesk

    • ActiveCampaign site messages

      Personal Data: Data communicated while using the service; email address; Tracker; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: country; date of birth; email address; first name; last name

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Marketing

    • Elisabetta Franchi, Google, Google tag manager, Secure Adnxs and ZD assets

  • Platform services and hosting

    • Elisabetta Franchi and Magento

  • Remarketing and behavioural targeting

    • Criteo, Facebook and Google

    • Remarketing with Google Analytics, Google Ads Remarketing, Facebook Remarketing and Criteo Dynamic Retargeting

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • Mapp Aquire (DMP)

      Personal Data: device information; device logs; geographic position; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Magento

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

    • Mapp Engage

      Personal Data: email address; first name; geographic position; last name; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Contact Lab

    Non classificato

  • Google

    Non classificato

Contact information

• • Owner and Data Controller

    Betty Blue spa, C.F./P.IVA 01842471201, con sede legale in via Viadagola, 30, 40057 Quarto Inferiore di Granarolo Emilia (BO)

    Owner contact email: privacy@filoblu.com