Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Criteo, Google Ads Similar audiences, Microsoft Advertising, Facebook Lookalike Audience and Yandex

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel) and Google Floodlight conversion tracking (Floodlight tag)

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Awin Conversion Tracking

      Personal Data: browser information; clicks; currency; device information; purchase history; search history; time zone; Trackers; Usage Data

    • Awin Cross Device Tracking

      Personal Data: browser information; clicks; currency; deterministic identifiers; device information; email address; purchase history; search history; time zone; Trackers; Usage Data

  • Advertising serving infrastructure

    • doubleclick.net

  • Analytics

    • Elisabetta Franchi, Google, Google Analytics, Hotjar, Pushcrew and ZD assets

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymised IP and Yandex Metrica

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • User ID extension for Google Analytics

      Personal Data: Tracker

    • Mapp Intelligence powered by Webtrekk

      Personal Data: device information; device logs; geographic position; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Granular location and device data collection

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

    • Google Looker Studio

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; phone number; profession; screenshots; Usage Data; username; VAT Number; workplace; ZIP/Postal code

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Commercial affiliation

    • Awin

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • GrowthBook Cloud and GrowthBook (self-hosted)

      Personal Data: browser information; browsing history; clicks; crash data; device information; device logs; interaction events; operating systems; page views; scroll position; scroll-to-page interactions; Trackers; Usage Data

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Tracker; Usage Data

    • YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Tracker; Usage Data

  • Handling activity data

    • Elisabetta Franchi

  • Heat mapping and session recording

    • Elisabetta Franchi and Google

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Infrastructure monitoring

    • Google Analytics 4

  • Interaction with data collection platforms and other third parties

    • Elisabetta Franchi and Pushcrew

  • Interaction with external social networks and platforms

    • Google tag manager and ZD assets

  • Interaction with live chat platforms

    • Zendesk Chat

      Personal Data: country; Data communicated while using the service; email address; first name; last name; phone number; physical address; Tracker; Usage Data

    • ZD assets and Zendesk

    • ActiveCampaign site messages

      Personal Data: Data communicated while using the service; email address; Tracker; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: country; date of birth; email address; first name; last name

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Marketing

    • Elisabetta Franchi, Google, Google tag manager, Secure Adnxs and ZD assets

  • Platform services and hosting

    • Elisabetta Franchi and Magento

  • Remarketing and behavioural targeting

    • Criteo, Facebook and Google

    • Remarketing with Google Analytics, Google Ads Remarketing, Facebook Remarketing and Criteo Dynamic Retargeting

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • Mapp Aquire (DMP)

      Personal Data: device information; device logs; geographic position; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • TikTok Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Magento

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

    • Mapp Engage

      Personal Data: email address; first name; geographic position; last name; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Contact Lab

    Non classificato

  • Google

    Non classificato

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Betty Blue spa, C.F./P.IVA 01842471201, con sede legale in via Viadagola, 30, 40057 Quarto Inferiore di Granarolo Emilia (BO)

    Owner contact email: privacy@filoblu.com