Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Stripe account access

      Personal Data: Data communicated while using the service

  • Advertising

    • Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience, AppNexus and AIDEM Technologies

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Shopify Analytics

      Personal Data: browsing history; clicks; country; device information; product interaction; purchase history; referral URL; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

    • Contact form

      Personal Data: email address; first name; last name; phone number

  • Displaying content from external platforms

    • Google Fonts, Font Awesome and YouTube Video Widget

      Personal Data: Trackers; Usage Data

    • YouTube Video Widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Handling payments

    • Shop Pay

      Personal Data: data relating to the point of sale; payment info; Trackers; Usage Data

    • Visa, PayPal, Mastercard, American Express and PayPal Payments Hub

      Personal Data: email address; payment info; Trackers; Usage Data

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

    • PayPal Checkout and PayPal Express Checkout

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data; User ID

  • Hosting and backend infrastructure

    • Amazon S3

      Personal Data: Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets and PayPal Button and Widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Shopify Chat

      Personal Data: contents of the email or message; Trackers; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: device information; Trackers; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: academic background; city; country; date of birth; email address; field of activity; gender; phone number; profession; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Yu! Srl
    Via Diaz 6, 26013 Crema (Italy)

    Owner contact email: yusrl.su2018@gmail.com