Privacy Policy of Product Marketing Alliance

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Access to third-party accounts

      • Facebook account access

        Permissions: Contact email

      • Twitter account access, Stripe account access, Google Drive account access and Dropbox account access

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Advertising

      • Direct Email Marketing (DEM)

        Personal Data: first name

      • Quora Lookalike Audience, Google Ads Similar audiences, Google Ad Manager and Facebook Lookalike Audience

        Personal Data: Cookies; Usage Data

      • Quora List Match Audience

        Personal Data: Cookies; email address; Usage Data

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Facebook Ads conversion tracking (Facebook pixel), Google Analytics, Google Ads conversion tracking, Heap Analytics, Google Analytics with anonymized IP, Hotjar Form Analysis & Conversion Funnels, HubSpot Analytics, LinkedIn conversion tracking, Quora Conversion Pixel, Salesforce Analytics Cloud and Twitter Ads conversion tracking

        Personal Data: Cookies; Usage Data

      • Facebook Analytics for Apps

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Analytics Advertising Reporting Features

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics Demographics and Interests reports

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Content commenting

      • Disqus

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Wistia widget and YouTube video widget

        Personal Data: Cookies; Usage Data

      • Gravatar

        Personal Data: email address; Usage Data

    • Handling payments

      • PayPal and Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • DigitalOcean

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • ConvertKit widget

        Personal Data: Cookies; email address; first name; Usage Data

      • Mailchimp widget

        Personal Data: email address

      • Typeform widget

        Personal Data: address; email address

    • Interaction with external social networks and platforms

      • LinkedIn button and social widgets, Twitter Tweet button and social widgets and Facebook Like button and social widgets

        Personal Data: Cookies; Usage Data

    • Managing contacts and sending messages

      • ConvertKit

        Personal Data: Cookies; email address; first name; Usage Data

      • Drip and Mailchimp

        Personal Data: email address

    • Managing data collection and online surveys

      • Typeform and SurveyMonkey

        Personal Data: email address

    • Remarketing and behavioral targeting

      • Twitter Remarketing, LinkedIn Website Retargeting, Google Ads Remarketing, AdRoll, Facebook Remarketing and Google Ad Manager Audience Extension

        Personal Data: Cookies; Usage Data

      • Twitter Tailored Audiences and Facebook Custom Audience

        Personal Data: Cookies; email address

    • Tag Management

      • Segment and Google Tag Manager

        Personal Data: Cookies; Usage Data

    • User database management

      • ActiveCampaign

        Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Intercom

        Personal Data: Cookies; email address; Usage Data; various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Push notifications

      This Application may send push notifications to the User to achieve the purposes outlined in this privacy policy.

      Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Application, some or all of the apps on the particular device.
      Users must be aware that disabling push notifications may negatively affect the utility of this Application.

Contact information

    • Owner and Data Controller

      Product Marketing Alliance
      147 De Beauvoir Road
      London
      N1 4DL

      Owner contact email: hello@productmarketingalliance.com