Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Contact email

    • Twitter account access, Stripe account access, Google Drive account access and Dropbox account access

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: first name

    • Quora Lookalike Audience, Google Ads Similar audiences, Google Ad Manager and Facebook Lookalike Audience

      Personal Data: Cookies; Usage Data

    • Quora List Match Audience

      Personal Data: Cookies; email address; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels, Quora Conversion Pixel, X Ads conversion tracking, Sharethrough and Salesforce

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics, Heap Analytics, Google Analytics with anonymized IP, HubSpot Analytics and Salesforce Analytics Cloud

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Content commenting

    • Disqus

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Wistia widget and YouTube video widget

      Personal Data: Cookies; Usage Data

    • Gravatar

      Personal Data: email address; Usage Data

  • Handling payments

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • DigitalOcean

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • ConvertKit widget

      Personal Data: Cookies; email address; first name; Usage Data

    • Mailchimp widget

      Personal Data: email address

    • Typeform widget

      Personal Data: address; email address

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Twitter Tweet button and social widgets and Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • ConvertKit

      Personal Data: Cookies; email address; first name; Usage Data

    • Drip and Mailchimp

      Personal Data: email address

  • Managing data collection and online surveys

    • Typeform and SurveyMonkey

      Personal Data: email address

  • Remarketing and behavioral targeting

    • Twitter Remarketing, LinkedIn Website Retargeting, Google Ads Remarketing, AdRoll, Facebook Remarketing and Google Ad Manager Audience Extension

      Personal Data: Cookies; Usage Data

    • Twitter Tailored Audiences and Facebook Custom Audience

      Personal Data: Cookies; email address

  • Tag Management

    • Segment

      Personal Data: Cookies; Usage Data

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Intercom

      Personal Data: Cookies; email address; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Push notifications

    This Application may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Application, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of this Application.

Contact information

• • Owner and Data Controller

    Product Marketing Alliance
    147 De Beauvoir Road
    London
    N1 4DL

    Owner contact email: hello@productmarketingalliance.com