Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads Smart Bidding

      Personal Data: device information; email address; first name; geographic position; language; last name; page views; referral URL; search history; Usage Data

    • Google Ads Audience Expansion

      Personal Data: children; clicks; date of birth; education history; gender; homeownership status; household income; interests; marital status; page views; Usage Data

    • Google Ads Customer Match

      Personal Data: country; email address; first name; last name; phone number; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID; ZIP/Postal code

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Backup saving and management

    • Backup on Dropbox

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; phone number; various types of Data

    • Mailing list or newsletter

      Personal Data: email address; first name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Data transfer outside the EU

    • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Tracker; Usage Data

    • Google Maps widget

      Personal Data: Cookies; Usage Data

  • Infrastructure monitoring

    • Uptime Robot

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • 4Dem

      Personal Data: email address

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; first name; last name; phone number; various types of Data

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Urbani s.r.l. - Via Garibaldi 67/c - Lumezzane (BS) - P.IVA 00557680980

    Owner contact email: info@phormalab.it