Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Yahoo Advertising conversion tracking, Criteo, Microsoft Advertising, Webgains, Adform, Amazon Advertising, Avazu, Cavai, Google Ads Similar audiences and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Optimized Targeting and Google Ads Smart Bidding

      Personal Data: page views

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP and Rocket Fuel conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: page views

  • Commercial affiliation

    • Awin and LinkShare

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: date of birth; email address; first name; gender; last name

    • Contact form

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • YouTube video widget and Google Maps widget

      Personal Data: Trackers; Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

  • Handling payments

    • PayPal, Wirecard, Google Pay, Amazon Payments, Adyen and PayPal Payments Hub

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Twitter Tweet button and social widgets, AddToAny, LinkedIn button and social widgets and Pinterest “Pin it” button and social widgets

      Personal Data: Trackers; Usage Data

  • Location-based interactions

    • Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • SendinBlue Email

      Personal Data: email address; Trackers; Usage Data

    • SendinBlue SMS

      Personal Data: phone number; Trackers; Usage Data

    • Amazon Simple Email Service

      Personal Data: email address

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; Trackers; Usage Data

  • Managing support and contact requests

    • Freshdesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication and Login with Amazon

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Direct registration

      Personal Data: city; email address; first name; last name; phone number; physical address; state; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Remarketing with Google Analytics, Facebook Remarketing, LinkedIn Website Retargeting, AdRoll and Criteo Dynamic Retargeting

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google reCAPTCHA

      Personal Data: Trackers; Usage Data

    • hCaptcha

      Personal Data: keypress events

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • SendinBlue Marketing Automation

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    ZEIS EXCELSA S.P.A. - Via Alpi 133/135 - 63812 Montegranaro (FM)

    Owner contact email: info@zeisexcelsa.it