Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience and LinkedIn Ads

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Backup saving and management

    • Backup on Dropbox and Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Connecting Data

    • Zapier

      Personal Data: Data communicated while using the service

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; email address; first name; last name; number of employees; physical address; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: city; company name; country; email address; first name; last name; Trackers; Usage Data; website

  • Displaying content from external platforms

    • VadooTV Video hosting

    • Font Awesome, Google Fonts, Google Maps widget, Instagram widget, TripAdvisor widget, YouTube video widget and Vimeo video

      Personal Data: Trackers; Usage Data

    • Gravatar

      Personal Data: email address; Usage Data

    • TrustBox widget

      Personal Data: clicks; page views ; Usage Data

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Handling activities related to productivity

    • Trello, Google Docs, Google Sheets and Google Workspace

      Personal Data: Data communicated while using the service

  • Handling payments

    • Lunar Online Payments

    • PayPal, PayPal Carrier Payments, Apple Pay and Google Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Quaderno

      Personal Data: billing address; country; email address; first name; last name; payment info; purchase history; VAT Number

    • Stripe

      Personal Data: payment info; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Microsoft Azure, Google Cloud Storage and Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Google Forms (embedded)

      Personal Data: Data communicated while using the service

  • Interaction with external social networks and platforms

    • PayPal button and widgets, LinkedIn button and social widgets, Twitter Tweet button and social widgets and Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: email address; first name; Trackers; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Meta lead ads, Google Forms, SurveyMonkey and Typeform

      Personal Data: Data communicated while using the service

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

    • OnTheGoSystems Ltd. (Wordpress Multi-language WPML)

  • Registration and authentication

    • WordPress.com Single Sign On and Stripe OAuth

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Pabbly Connect, by Pabbly (by Magneti Brains LLC)

  • Registration and authentication provided directly by patentsmarter.com

    • Direct registration

      Personal Data: academic background; billing address; city; company name; country; email address; field of activity; first name; house number; language; last name; number of employees; password; profile picture; state; Tax ID; username; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Facebook Remarketing and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • hCaptcha

      Personal Data: answers to questions; Data communicated in order to use the Service; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Smush

      Personal Data: various types of Data

    • Bunny CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on Users, is taken solely by technological means, without any human intervention. Patentsmarter.com may use the Users' Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. Patentsmarter.com adopts automated decision-making processes as far as necessary to enter into or perform a contract between Users and Owner, or on the basis of the Users' explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind automated decision-making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of Users' failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within patentsmarter.com, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the Users' rights and the means to exercise them, Users are invited to consult the section of this document relating to the rights of Users.

  • Browser Fingerprinting

    Browser Fingerprinting creates an identifier based on a device's unique combination of characteristics (e.g. IP address, HTTP header, browser properties etc.), that allows to distinguish the User from other Users, thereby enabling to track the User's browsing behavior across the web. Browser Fingerprinting does not have an expiration date and cannot be deleted.

  • Equal protection of User Data

    Patentsmarter.com shares User Data only with third parties carefully selected to ensure that they provide the same or equal protection of User Data as stated in this privacy policy and requested by applicable data protection laws. Further information on data processing and privacy practices by third parties can be found in their respective privacy policies.

  • localStorage

    localStorage allows patentsmarter.com to store and access data right in the User's browser with no expiration date.

  • Preference Cookies

    Preference Cookies store the User preferences detected on patentsmarter.com in the local domain such as, for example, their timezone and region.

  • Profiling of Colorado consumers

    We perform automated processing of your personal data to evaluate, analyze, or predict personal aspects related to, for example, your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. Such profiling activity is done in furtherance of decisions that may result in the provision or denial of, for example, financial or lending services, housing, insurance, education enrollment or opportunity, criminal justice, employment opportunities, healthcare services, or access to essential goods or services.

    You always have the right to opt out from this kind of profiling activity. To fully exercise this right to opt out you can contact us at any time, using the contact details provided in this document. To find out more about your rights and how to exercise them, you can consult the section of this document outlining your rights under the CPA.

  • Profiling of Virginia consumers

    We perform automated processing of your personal data to evaluate, analyze, or predict personal aspects related to, for example, your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. Such profiling activity is done in furtherance of decisions that result in the provision or denial of, for example, financial or lending services, housing, insurance, education enrollment or opportunity, criminal justice, employment opportunities, healthcare services, or access to essential goods or services.

    You always have the right to opt out from this kind of profiling activity. To fully exercise this right to opt out you can contact us at any time using the contact details provided in this document. To find out more about your rights and how to exercise them, you can consult the section of this document outlining your rights under the VCDPA.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by patentsmarter.com depends on the payment system used.

  • sessionStorage

    sessionStorage allows patentsmarter.com to store and access data right in the User's browser. Data in sessionStorage is deleted automatically when the session ends (in other words, when the browser tab is closed).

  • The Service is intended for adults

    Users declare themselves to be adult according to their applicable legislation. Minors may not use patentsmarter.com.

  • The Service is not directed to children under the age of 13

    Users declare themselves to be adult according to their applicable legislation. Minors may use patentsmarter.com only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use patentsmarter.com.

  • Transfer of personal information outside of Brazil to countries that guarantee the same protection standards as LGPD

    We can transfer your personal information outside of the Brazilian territory, if the destination country, or the international organization which receives the personal information, provides an adequate level of protection of the personal information according to the ANPD.
    The ANPD authorizes such transfers whenever it considers that country to possess and provide personal information protection standards comparable to those set forth by the LGPD, having taken into account the following:

    • the general and sectoral rules of the legislation in force in the country of destination or in the international organization;
    • the nature of the personal information subject to the transfer;
    • the compliance with the general principles on the protection of the personal information and on the rights of the individuals as set forth in the LGPD;
    • the adoption of suitable security measures;
    • the existence of judicial and institutional guarantees for the respect of personal information protection rights; and
    • any other pertinent circumstance related to the relevant transfer.

  • Transfer of personal information outside of Brazil based on contracts and other legal means

    We can transfer your personal information outside of the Brazilian territory provided that we are able to ensure that any further processing of your personal information will be in compliance with the principles and the rules established by the LGPD, and your rights are safeguarded.

    To do so, we may use one of the following legal means:

    • specific contractual clauses for each given transfer. This means that we will enter into an agreement with the recipient of your personal information to make sure that such transfers meet the requirements explained above. Such an agreement shall be subject to the ANPD’s prior verification;
    • standard contractual clauses. These clauses set terms and conditions for the transfer of personal information and are adopted by the ANPD;
    • global corporate clauses. These clauses set terms and conditions for the transfer of personal information within an organisation and, before they come into force, are subject to the ANPD’s prior verification;
    • seals of approval, certificates and codes of conduct regularly issued by the ANPD. These legal instruments allow us to transfer your personal information provided that we abide by their rules. They are subject to the previous approval of the ANPD.

  • Transfer of personal information outside of Brazil based on your consent

    We can transfer your personal information outside of the Brazilian territory if you consent to such transfer.
    When we ask for your consent, we’ll make sure to provide all the information that you need to make an educated decision and to understand the implications and consequences of providing or denying your consent.
    Such information will be given in clear and plain language and in such a way that you’ll be able to clearly distinguish these requests from other consent requests that we may possibly ask.
    You may withdraw your consent at any time.

  • Unique device identification

    Patentsmarter.com may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

  • User identification via a universally unique identifier (UUID)

    Patentsmarter.com may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

  • We do not collect personal data about Colorado consumers below the age of 13

    We do not knowingly collect personal data of Colorado consumers who are below the age of 13 nor do we sell or process their data for targeted advertising purposes.

  • We do not collect personal data about Connecticut consumers below the age of 13

    We do not knowingly collect personal data of Connecticut consumers who are below the age of 13 nor do we sell or process their data for targeted advertising purposes.

  • We do not collect personal data about Utah consumers below the age of 13

    We do not knowingly collect personal data of Utah consumers who are below the age of 13 nor do we sell or process their data for targeted advertising purposes.

  • We do not collect personal information about California consumers below the age of 16

    We do not knowingly collect personal information of consumers who are below the age of 16 nor do we sell or share it.

  • We do not collect personal data about Virginia consumers below the age of 13

    We do not knowingly collect personal data of Virginia consumers who are below the age of 13 nor do we sell their data or process them for targeted advertising purposes.

Contact information

• • Owner and Data Controller

    PATENTsmarter™
    Owner: Gyde Balzer Carstensen
    Banegårdspladsen 1, 9.
    1570 København V
    Denmark
    
    CVR/VAT-nr. DK41037474

    Owner contact email: hello@patentsmarter.com