Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta Lookalike Audience, Meta ads conversion tracking (Meta pixel), Microsoft Advertising, Criteo, Hotjar Form Analysis and Conversion Funnels and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Handling payments

    • American Express and Visa

      Personal Data: billing address; data relating to the point of sale; email address; financial information; first name; last name; payment info; phone number; product interaction; profile picture; purchase history; shipping address; Trackers; Usage Data

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

    • Mastercard

      Personal Data: billing address; biometric data; data relating to the point of sale; email address; first name; last name; payment info; phone number; product interaction; profile picture; purchase history; shipping address; Trackers; Usage Data

    • PayPal

      Personal Data: email address; payment info; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon S3

      Personal Data: Usage Data

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address; purchase history; Trackers; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: device information; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Lidia Shopping Srl

    Owner contact email: lidiaweb@lidiashopping.it