Privacy Policy of

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Access to third-party accounts

      • Twitter account access

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Advertising

      • Google AdSense

        Personal Data: Cookies; Usage Data

    • Analytics

      • Google Analytics, Google Ads conversion tracking and Google Analytics with anonymized IP

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: company name; email address; first name; last name; phone number

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies; Usage Data

    • Data transfer outside the EU

      • Data transfer abroad based on standard contractual clauses, Data transfer abroad based on consent, Data transfer to countries that guarantee European standards and Other legal basis for Data transfer abroad

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Maps widget, Google Site Search and YouTube video widget

        Personal Data: Cookies; Usage Data

    • Hosting and backend infrastructure

      • iubenda Consent Solution

        Personal Data: Data communicated while using the service

    • Interaction with data collection platforms and other third parties

      • ConvertKit widget

        Personal Data: Cookies; email address; first name; Usage Data

      • Mailchimp widget

        Personal Data: email address; first name; last name

    • Interaction with external social networks and platforms

      • Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: email address; first name; last name

      • ConvertKit

        Personal Data: Cookies; email address; first name; Usage Data

    • Managing landing and invitation pages

      • Mailchimp Landing Page

        Personal Data: company name; email address; first name; last name

    • Registration and authentication

      • Mailchimp OAuth, Twitter OAuth and YouTube OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Google Ads Remarketing, Google Ad Manager Audience Extension and Twitter Remarketing

        Personal Data: Cookies; Usage Data

      • Twitter Tailored Audiences

        Personal Data: Cookies; email address

    • SPAM protection

      • Akismet

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Cookies; Usage Data

Further information about Personal Data

    • Sprout Video

      Privacy Policy for SproutVideo, LLC
      This Privacy Policy Applies to the Sites Where It Appears.
      This policy describes how we treat personal information. It applies to information we collected on the websites where it is posted including our mobile sites. Read this policy to learn about what we do and your choices.

      We give third parties the ability to collect information through our platform. This policy does not explain how those third parties use information. To read about how third parties use information please read their privacy policies.

      We Collect Personal Information From and About You.
      We collect contact information. We may collect your email address, name and company name. We may also collect your phone number.

      We collect payment information. If you make purchases with us we collect your credit card information.

      We collect information about your viewing history. We collect information about the videos you watch. We also use tools that let us record your session history.

      We collect usage and location information. We collect information about the browser, device and operating system you are using. We also collect your IP address and domain name or time zone. We also collect information about the sites you came from and where you visit when you leave us.

      We Collect Information In Different Ways.
      We collect information directly from you. We may collect information when you register for our services or sign up for newsletters. We also collect information when you watch videos. We also collect information if you contact us through our support features.

      We collect information about you passively. We may use tracking tools like browser cookies and web beacons. We do this on our websites and in emails that we send to you. We collect information about users over time when you use this website.

      We get information about you from third parties. We may get information from social media sites. You can give us third parties’ email addresses when you use certain platform features, such as creating video logins for others.

      We Combine Information We Get About You.
      We may combine information that we have collected offline with information that we collect online as permitted by law. We combine information we have collected across other third-party sites. We combine information collected across devices. We also combine information that we get from a third party with information we already have.

      We Use Your Information As Disclosed and Described.
      We use information to respond to your requests or questions. We use your information to respond to your questions. This includes questions about our products or your relationship with us.

      We use information to communicate with you about your account and our relationship. We will correspond with you about your account or our relationship. We will also contact you about this Privacy Policy or our website terms.

      We use information to improve products and services. We may use your information to improve our sites and services. We use your information to customize your experience with us. Information you provide also helps us respond to your customer service requests and support your needs more efficiently.

      We use information for security purposes. We may use your information to protect our company and our customers. We may also use your information to protect our sites.

      We use information for marketing purposes. We may use your information to provide you with information about products and special promotions. We may also use your information to serve you with ads and offers. We may tell you about new features or updates. These might be third party offers or products we think you might find interesting. We do this when legally permitted.

      We use information to process orders. We may use information you provide about yourself when placing an order to provide service to that order.

      We use information as otherwise described and permitted by law.

      If you are in Europe we have multiple bases for processing information. Our basis for processing your information is typically to perform a contract. Performance of a contract includes responding to your request. We also process information based on consent or for our legitimate interest.

      We May Share Information With Third Parties.
      We share your information with third parties who perform services on our behalf. We may share your personal information with trusted third parties. These include companies who serve as our vendors and help us deliver products or services to you. For example, we share information with vendors who send emails for us. We may also share information with companies that operate our websites.

      We may share information with business partners and platform users. We let users on our platform collect information from you. We also share information about you with those who post videos. They may use the information we give them for their own purposes. This may include providing you with marketing.

      We may share information if we think we have to in order to comply with the law or to protect ourselves. We will share information to respond to a court order or subpoena. We will also share it if a government agency or investigatory body requests. This includes U.S. and non-U.S. law enforcement or regulatory authorities.

      We may share information with any successor to all or part of our business as permitted by law. If all or part of our business was sold, we may give our customer list as part of that transaction. Where legally required, we will give you prior notice and if you have the legal right to do so, allow you to object.

      We may share information for other reasons we may describe to you or as permitted by law.

      You Have Certain Choices About How We Use Your Information.
      You can opt out of certain marketing. To stop receiving our marketing communications please email us at or follow the instructions in any message you get from us. If you opt out of marketing emails you will continue to receive messages from us about your relationship with us where permitted by law. To opt out of having us share your information with third parties for their promotional purposes email

      You can access and update your information. To access or update/correct information you can email us at If you are in Europe you may have the right to have your information deleted. You can contact us at to make this request.

      Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. For more information about our use of cookies please see our Cookie Policy here. Options you select are browser and device specific.

      You Can Contact Us About This Policy and Your Information.
      If you have other questions about this Policy or our privacy practices please email us at You can also write to us at:

      SproutVideo, LLC

      190 N 10th St, Ste 313

      Brooklyn, NY 11211

      Our Sites Are Not Intended for Children.
      Our sites are meant for adults. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or legal guardian and think your child under 13 has given us information, you can contact us at Please mark your inquiries “COPPA Information Request.”

      Parents can learn more about how to protect children's privacy online.

      We Use Standard Security Measures.
      We use appropriate and reasonable security measures as required by relevant law. The Internet is not 100% secure. We cannot promise that your use of our sites will be completely safe. We encourage you to use caution when using the Internet.

      We keep personal information as long as it is necessary or relevant for the practices described in this Policy. We also keep information as otherwise required by law.

      We May Store and Use Information Both Inside and Outside of the United States.
      Information we collect may be stored and processed in the United States. If you live outside of the United States, you understand and agree that we may transfer your information to the United States. The United States may not afford the same level of protection as the laws in your country. By submitting your information you agree to the processing of it in the US as permitted by law.

      We May Link to Other Sites Or Have Third Party Services On Our Site We Don’t Control.
      We may link to third-party sites. We may send information to those third parties after you travel away from our websites. Our sites may also include third party content that collects information. We do not control these third parties. This Policy does not apply to the privacy practices of those website or platforms. Please read the privacy policy of other websites and platforms carefully. We are not responsible for the practices of these third-party sites.

      We May Update This Policy.
      From time to time we may change our privacy policy. When we do, we will notify you of any material changes as required by law. We will also post an updated copy here. Please check periodically for updates.

      Effective Date: July 22, 2010 — Last Updated: May 24, 2018

    • Lead Forensics

      Lead Forensics is software that reveals the identity of your anonymous website traffic and turns them into actionable leads within a business to business environment.

      As a leading provider of SaaS solutions, we are committed to providing a high calibre data led solution for all of our clients, as part of that we take data compliance extremely seriously and are pro-active in ensuring the compliance of both the SaaS solutions we provide to our customers as well as ensuring compliance as a business entity in our own right.

      The purpose of this statement is to provide information regarding how and why Lead Forensics collect, process and store data, as well as providing the appropriate contact information should you wish to request the information we hold about you, withdraw from processing or request deletion of any data we hold about you.

      Under the EU General Data Protection Regulation (GDPR) there are six lawful basis for processing personal data. These are detailed as follows:

      Consent – the individual has given clear consent for you to process their personal data for a specific purpose
      Contract – the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract
      Legal Obligation – the processing is necessary for you to comply with the law (not including contractual obligations)
      Vital Interests – the processing is necessary to protect someone’s life
      Public Task – the processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law
      Legitimate Interests – the processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests. (This cannot apply if you are a public authority processing data to perform your official tasks.)
      Further information regarding the lawful basis for processing personal data can be found at

      Lead Forensics Marketing and Sales Data

      As an organisation that processes business related data, Lead Forensics has assessed all six grounds for lawful processing of personal data and has selected ‘Legitimate Interests’ as the most suitable lawful ground for the processing of data for the purposes of Lead Forensics marketing and sales

      Lead Forensics collects, processes and stores data relating to businesses and decision makers. We believe that the individuals that we process the data of, are likely to have an interest in the Lead Forensics product. Deemed as ‘Legitimate Interest’ this is based upon specific criteria including the business industry sector, size of organisation as well as the individual’s job function within the organisation. Our typical segmentation includes those within marketing, sales, business development, MD and owner related job functions, although this list is not exhaustive and other variables may apply.

      We will only ever collect, process and store the essential information required for making contact with the data subjects within a business environment. The personal data we collect is limited to first name, last name, email address, social profiles (limited to LinkedIN) as well as business IP address. Other business related data may also be processed including business name, job function, turnover and business address, however we will never collect further personal data such as those classed under ‘Sensitive Personal Data’.

      The data collected will be used to communicate marketing and sales messages relating to the Lead Forensics product, based upon the job function held by the data subject. Lead Forensics specifically only sends messages to those we believe are likely to be interested in the Lead Forensics product based upon the organisation they are employed by and based upon their job function within that organisation. Messages from Lead Forensics could be delivered via email, social media, via telephone or any other business to business (B2B) marketing methods that may be relevant.

      When you send Lead Forensics an enquiry or booking form via our website or one of our micro sites you will be asked to provide your contact details. We will use the data you provide to process your request and may use it to inform you by email, telephone or mail about other Lead Forensics products and services that we feel may be of interest to you, it is deemed that as you have visited the Lead Forensics website and provided us with your contact information that you are legitimately interested in our products and services. You have the right to object from any method of correspondence at any time, by following the unsubscribe instructions at the bottom of the email, by informing the telephone operator or by contacting us via any of the methods below.

      How we Procure Data

      At Lead Forensics we procure data in a variety of ways, collected in line with the lawful basis of ‘Legitimate Interests’. If you have received correspondence from us, we will have procured your data in one of the following ways:

      You have requested information from Lead Forensics on a previous occasion
      Someone has sent us your e-mail address requesting information about our articles and/or services be sent to you
      You or someone else has expressly shared your contact details with us for the purpose of receiving information now and/or in the future
      We have previously met at an event and your business card or contact details were handed to us willingly
      You or a business colleague has visited our website and we believe that there is a genuine legitimate interest in our services
      You have previously connected with a member of our team via the LinkedIN and discussed our services
      A member of our team has found your business and your contact details online, believing that your business would genuinely be interested in the Lead Forensics product, based upon your job function aligning with our typical customer profiles they have made contact to introduce you to our product
      Your data has been purchased by a registered third party data supplier, which will have been segmented by industry, organisation size and job function based upon our typical customer profiles. (Due diligence checks around GDPR compliance will have been conducted accordingly)
      Legitimate Interest Assessment (LIA)

      Lead Forensics has carried out a Legitimate Interest Assessment (LIA) as advised by the ICO. Based upon that assessment it is deemed that the rights and freedoms of the data subjects would not be overridden in our correspondence regarding Lead Forensics and that in no way would a data subject be caused harm by our correspondence. Based upon our segmentation by organisation and by specific job function, coupled with our processing of personal data within the context of a business environment, we believe that any individual that receives correspondence from Lead Forensics in a direct marketing or sales capacity, could be legitimately interested in the Lead Forensics solution. It is also deemed that direct marketing and sales is necessary in the context of promoting Lead Forensics to professionals in business in order to increase awareness of our SaaS solution in the marketplace.

      Per the ICO guidance, Lead Forensics can confirm:

      We have checked that legitimate interests is the most appropriate basis
      We understand our responsibility to protect the individual’s interests
      We have conducted a legitimate interests assessment (LIA) and kept a record of it, to ensure that we can justify our decision
      We have identified the relevant legitimate interests
      We have checked that the processing is necessary and there is no less intrusive way to achieve the same result
      We have done a balancing test, and are confident that the individual’s interests do not override those legitimate interests
      We only use individuals’ data in ways they would reasonably expect
      We are not using people’s data in ways they would find intrusive or which could cause them harm
      We do not process the data of children
      We have considered safeguards to reduce the impact where possible
      We will always ensure there is an opt-out / ability to object
      Our LIA did not identify a significant privacy impact, and therefore we do not require a DPIA
      We keep our LIA under review every six months, and will repeat it if circumstances change
      We include information about our legitimate interests in our privacy notice
      Lead Forensics has an in-house data verification team, who are responsible for ensuring the validity and quality of the data contained within the Lead Forensics CRM system ‘Cyclone’. The team continually cleanse the data held within the CRM system, completing a full cleanse cycle at least once every 12 months. Any records found to be out of date are placed into a deletion queue which is securely purged four times in a 12 month period.

      Data Storage and Retention

      The data held within the Lead Forensics CRM system is processed and stored in the UK within a secure environment.

      Lead Forensics has a continual cycle of cleansing and refreshing data contained with our CRM system, all data is verified at least once in a 12 month cycle. Any invalid records are placed into a deletion queue, which is then securely purged four times in a 12 month period.

      Request to Object

      In all correspondence with you we will give you the right to object from receiving further correspondence from Lead Forensics. On any emails you receive from Lead Forensics there will be the option to ‘unsubscribe’ from receiving any further email correspondence. If you receive a telephone call from us, you have the right to request not to receive any further calls. Lead Forensics has a companywide CRM system, your request to object will be logged within our CRM system to ensure that you do not receive any further calls.

      Should you wish to object to receiving communication from Lead Forensics, you can do so in a variety of ways:

      Please follow the “unsubscribe” instructions at the bottom of every email
      If you have received a call, please tell the representative that you do not wish to receive any further communication
      Please call 0207 206 7293 and ask to speak with the Data Compliance Team
      You can also make your request by emailing:

      Or by writing to:

      Data Compliance, Lead Forensics, Building 3000, Lakeside, North Harbour, Portsmouth, PO6 3EN.

      All requests will be processed within 30 days. Your details will be added to a suppression file to ensure that your details cannot be processed by the Lead Forensics CRM system in the future. Please note this applies only to the processing of your personally identifiable data, not that of the business data which does not fall under the remit of GDPR.

      Request for Deletion

      It is important to understand the difference between a right to object and a request for deletion. If you make a request for deletion, we will remove any data we hold about you from the Lead Forensics CRM system. This will also mean that we will remove you from our suppression files. If you are removed from our suppression files, there is a risk that your data may be processed again in the future if your details are re-added to our CRM system by a member of our sales team who genuinely believes that your business would benefit from Lead Forensics. If you do not wish for us to contact you again about Lead Forensics, we would recommend you request to object rather than a request for deletion, as this will ensure that your details are always suppressed from processing.

      The option however is yours, and in either case we will process your request within 30 days.

      Please make your request in writing by emailing:

      Or by writing to:

      Data Compliance, Lead Forensics, Building 3000, Lakeside, North Harbour, Portsmouth, PO6 3EN.

      Request for Data Held

      You may request that we send you all of the data we hold that relates to you. Please make your request in writing;

      By emailing:

      Or by writing to:

      Data Compliance, Lead Forensics, Building 3000, Lakeside, North Harbour, Portsmouth, PO6 3EN.

      We will process and respond to your request within 30 days, this service will be free of charge.

      This policy was last reviewed and updated on the 7th February 2018. Policies are periodically reviewed to ensure compliance with the current compliance environment.

      For questions relating to this policy, please contact

      Lead Forensics Limited is registered with the Information Commissioner’s Office under registration reference: Z3646774

Contact information

    • Owner and Data Controller

      Chris Curtis
      MPPI Global
      Level 5, 9 Sherwood Road
      Toowong Towers, Toowong 4066

      Owner contact email: