Privacy Policy of effettomariposa.eu

This Website collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Access to third-party accounts

      • Facebook account access

        Permissions: Access Friend Lists; Access private data; Current City; Insights

      • Stripe account access

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Advertising

      • Microsoft Advertising

        Personal Data: Cookies; Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Wordpress Stats, Google Ads conversion tracking, Facebook Ads conversion tracking (Facebook pixel), AdEspresso conversion tracking, HubSpot Analytics, Hotjar Form Analysis & Conversion Funnels, Google Analytics and Google Analytics with anonymized IP

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: Cookies; email address; first name; gender; last name; state; Usage Data; website

      • Contact form

        Personal Data: address; city; country; date of birth; email address; first name; gender; last name; phone number; province; Tax ID; User ID; ZIP/Postal code

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer, Optimizely and Visual Website Optimizer

        Personal Data: Cookies; Usage Data

    • Data transfer outside the EU

      • Data transfer abroad based on consent

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Maps widget, Instagram widget and YouTube video widget

        Personal Data: Cookies; Usage Data

    • Handling payments

      • PayPal and Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: Cookies; email address; first name; last name; Usage Data

      • Hotjar Recruit User Testers

        Personal Data: Cookies; Usage Data; various types of Data

    • Interaction with external social networks and platforms

      • AddThis, Google+ +1 button and social widgets, PayPal button and widgets, LinkedIn button and social widgets, Facebook Like button and social widgets, Twitter Tweet button and social widgets and Pinterest “Pin it” button and social widgets

        Personal Data: Cookies; Usage Data

      • Buffer button and social widgets and YouTube button and social widgets

        Personal Data: Usage Data

    • Interaction with live chat platforms

      • LiveChat Widget and Vivocha Widget

        Personal Data: Cookies; Data communicated while using the service; Usage Data

      • Zendesk Chat

        Personal Data: Cookies; Data communicated while using the service; email address; first name; last name

    • Interaction with online survey platforms

      • SurveyMonkey Widget

        Personal Data: Cookies; Usage Data

    • Interaction with support and feedback platforms

      • Zendesk Widget

        Personal Data: Cookies; email address; first name; last name; Usage Data; username

    • Location-based interactions

      • Non-continuous geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: Cookies; email address; first name; gender; last name

    • Managing landing and invitation pages

      • Unbounce and Instapage

        Personal Data: Cookies; email address; Usage Data

      • Mailchimp Landing Page

        Personal Data: address; Cookies; country; date of birth; email address; first name; gender; last name; phone number; username

    • Managing support and contact requests

      • Zendesk and ZOHO CRM Email

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Platform services and hosting

      • WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • WordPress.com Single Sign On, Facebook Authentication and Google OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Direct registration

        Personal Data: address; billing address; city; country; date of birth; email address; first name; house number; last name; phone number; shipping address; Tax ID; ZIP/Postal code

    • Remarketing and behavioral targeting

      • Google Ads Remarketing, AdRoll, Google Ad Manager Audience Extension, Facebook Remarketing and Remarketing with Google Analytics

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Cookies; Usage Data

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

Contact information

    • Owner and Data Controller

      Effetto Mariposa Sagl
      Via alla Stampa 5a, CH-6965 Lugano – Cadro, Switzerland

      Owner contact email: info@effettomariposa.com